Magazines (mass comm)

Between books and newspapers

meant to be read ___ and ______ (longer life than _________; not as long as _____)

once, recycled, newspapers, books

____ marketing: very focused targets

niche

What is niche marketing?

very focused targets

Fiction magazines have dwindled

_____ magazines have flourished: aimed at a particular industry, they’re expensive

Trade

Magazines are often called storehouses of ________

knowledge

Earliest Magazines:

Earlist magazine to call itself a magazine: _________ _________ (dates: ______ ____ - ____) UNINTERRUPTED

Gentleman’s Magazine London 1731-1922

McClure’s magazine: began the _____ era in magazine journalism

muckraking

Baylor journalism former graduate was an editor in the _____ magazine,

Best selling magazines have either the ______ family or Chip and Joanna _______

People

royal

Gaines

Early Muckrakers: reform minded journalists who wrote for magazines and advocated for ______. Tried to get the behind the scenes of the story- tried to expose wrongdoings in either companies or industries.

change

Ida Tarbell: 1 of the first women reporters to write hard news

McClure’s that turned into a book: _________________ that accused oil company leaders of unfair trade practices

Her father’s oil company was put out of business by them.

Also wrote articles about John ___________ who was a CEO of standard oil.

John would not talk to Ida so she wrote the profile without ever talking to him directly (only talked to his circle)

The History of the Standard Oil Company

Rockefeller

Upton Sinclair wrote a book called the _______ that exposed conditions in the US ________ industry that led to the creation of the ____________ act later than same year.

Jungle, meatpacking, Food and Drug Administration

Who wrote the book called the jungle exposing the meatpacking industry?

Upton Sinclair

Contemporary Muckrakers

Bob _______ and Carl ________: reporters for the ______ ____

-series helped bring down _____

“__________________” turned into a book and a movie

Source told the reporter to _____ ___ ______

Woodward, Bernstein, Washington Post

Nixon

All of the President’s Men

follow the money

Hunter S. Thompson:

_____ journalism: the reporter inserts himself into the story so much that they become one of the central characters of the story

Hell’s Angels

Took his life while on the phone with his ex-wife

gonzo

What is gonzo journalism?

inserting yourself into the story so much that they become one of the central characters of the story

Who was a part of gonzo journalism?

Hunter S. Thompson

How magazines are made:

_____ editorial staffs

Mostly written by ___________ writers

Primary departments: subscription fulfillment, editorial, distribution, layout and design, advertising

small

freelanced

Magazines are assembled:

editors have options for content:

__________ articles

________-generated article

commissioned

freelance

What is the commissioned article option for content:

Editor will contact ______: this is what it’s about, when it’s due, and what it pays

writer

What is the freelance-generated option for content:

Articles a writer ______ to a magazine

____ ______: needs to be written to the magazine if they’re new to the magazine

suggests

pitch letter

What editors are looking for:

articles that are appropriate/_________ to their demographic

Their demographic

Their advertisers

At the right time, in the right style, in the right format

With strong “art” possibilities

relevant

What drives publishing?

Adertising

______ magazine writes about new music and is published 12 times/year

Free ___ with each issue

Promotion: pay ___ ___ ____

paste

CD

what you want

Why did magazines sell subscriptions for so little money or just plain give them away?

The more people read the magazine, the more they can charge for __________

Can make much more money on __________ than on ___________

advertising

advertising, subscriptions

Best selling magazines of 2023

________

Better homes and garden

Game informer

People

AARP (american association of retired people)

Stock photography:

Many magazines use this if they cannot afford a photographer. Editors purchase __________ photos that are in stock at a photo _______ website

Stock photography is ________ than hiring a freelance photographer

individual, dealer’s

cheaper

University of ________ photoshopped a black guy onto magazine cover. He sued and won. He set aside the money for recruitment of students of color.

Wisconsin