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speaker
who is telling the story, what can you say about the person from the text, how can knowing the background of the person enhance the article/ essay
occasion
what are the time, place, and context of which the author is writing, and the issues surrounding the time
audience
the intended viewers for this article, who is it directed at, describe some characteristics of the viewers
purpose
why is the author writing, could be personal, can be directed at the audience, common ones include: to inform, persuade, describe, entertain, explain, argue, or explain
counter-argument
an argument or set of reasons put forward to oppose an idea or theory developed in another argument.
refutation
the action of proving a statement or theory to be wrong or false.
logical appeal
arguments, facts, statistics, etc
ethical appeal
values, connecting with the audience, establishes credibility
emotional appeal
stirs up positive or negative emotions
major claim (thesis)
a statement or theory that is put forward as a premise to be maintained or proved