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____________ is the set of actions that companies take to outperform competitors and achieve superior profitability
Strategy
____________ focuses on how to position a firm in the market, attract customers, compete vs rivals, achieve performance targets, capitalize on opportunities, and responding to changing market conditions
Strategy
You can separate yourself from rivals by doing what your competitors…
Do not do, do but even better, and/or do what they cant do.
Strategy is successful by appealing to buyers in a way that ____________
Sets the company apart from its rivals and stake out a position in the market that is not crowded with strong competitors
The 3 reasons a firm needs a strategy to specify the actions to be taken in order to ____________
Improve financial performance, competitive position, and advantage over market rivals
A ____________ achieves a cost-based advantage over other rivals
Low Cost Provider
____________ seeks to differ the company’s product or service from rivals in a way that will appeal to a broad spectrum of buyers
Broad differetiation
a ____________ concentrates on narrow buyer segments (market niche) and out-competing rivals with lower costs allowing them to serve niche members at lower prices
Focused low cost provider
A ____________ concentrates on a narrow buyer niche by offering niche members customized attributes that meet their tastes and requirements better than rivals products
Focused differentiation provider
A ____________ gives customers more value for the money by satisfying buyer’s expectations on key features or attributes while beating their price expectations
Best cost provider
A firm achieves a ____________ by providing buyers with superior value compared to rival sellers and/or same value as its rivals with a lower cost
Competitive advantage
A Firm achieves a ____________ if the basis for its avantage persists despite the best efforts of competitors to match or surpass its advantage
Sustainable competitive advantage
The best way to create a sustainable competitive advantage is developing ____________
Expertise and capabilities over the long term that rivals cannot readily copy, match, or best
Managers modify strategy in response to ____________ (6)
Changing market conditions
advancing tech
fresh moves of competitors
Shifting buyer needs
emerging market opportunities
new ideas for improving the strategy
A firms ____________consists of proactive strategy elements that are both planned and realized as planned
Deliberate strategy
A firms ____________ consists of reactive strategy elements that emerge as changing conditions warrant
Emergent strategy
A firms ____________ sets forth the logic for how its strategy will create value for customers while generating enough revenues to cover costs and realize a profit
Business model
A winning strategy passes all 3 tests, being ____________
Fit, sustainable competitive advantage, and performance
The ____________ asks if a strategy fits within the external and internal aspects of the firms dynamic situation
Fit Test
The ____________ asks if the firms strategy helps the firm achieve a sustainable competitive advantage
Sustainable competitive advantage test
The ____________ asks if a strategy will produce superior performance as indicated by the firms profit, financial and competitive strengths, and market share
Performance test
Stage ____________of strategy making is developing a strategic vision, mission, and core values
1
Stage ____________ of strategy making sets objectives for the firm
2
Stage ____________ of strategy making crafts a strat to achieve the objective and company vision
3
Stage ____________ of strategy making is executing the strategy
4S
Stage ____________ of strategy making is monitoring/evaluating performance and making corrective adjustments to a company’s strategy and prcedures
5
A ____________ should paint managemnents aspirations for the firm and stakeholders, providing direction and compelling rationale for the firms destination using specific language to set the firm apart from rivals
Strategic vision
____________ makes employees feel more committed, ensures understanding of firms vision, motivates/inspires internal/external stakeholders, and demonstrates top management support for the firms future strategic direction and competitive efforts
Communicating a firms vision
____________portrays a firms aspirations for the future and destination
Strategic visions
____________ describes the scope and purpose of the businesses present value (who we are, what were doing, why were here)
Missions
An ideal mission statement ____________ (6)
Identifys firms product/services
specifies the buyer needs the product/service
Identifies the customer group/markets to serve
Specifies the approach in pleasing said customers
Sets the firm apart from its rivals
Clarifes the firms business to stakeholders
A firms ____________ are the beliefs, traits, and behavior norms a firm is expected to have when conducting business and pursing strategic vision/mission
core values
____________ focus attention on quarter/annual performance improvements to satisfy near-term shareholder expectations
Short-term objective
____________force consideration of what to do in the present to achieve optimal long-term performance and undoes focus on short-term results
Long-term objectives
____________ relate to financial targets of the firm and focused internally on the firms operations and activities
Financial objectives
____________ are the firms goals related to marketing standing and ompetitive position, and focused externally on competition like the firms main rivals
Strategic objectives
____________involves choosing among alternatives, promotes ideas to do things differently from rivals, and are a team effort
Crafting a strategy
____________ focuses on how to gain synergies from managing a portfolio of business together rather than as separate businesses
Corporate strategy
____________ seeks to strengthen market position and gain advantage, and are usually single-business focused with emphasis on lower-level strategies
Business strategy
____________add relevant “how’s” to a business strategy and provide game plans for managing specific activities to support other business strategies
Functional area strategies
____________ Add detail and completeness to businesses and functional strategies by providing a game plan for managing specific operating activities
Operational strategies
Hiearchy of strategy making descending is ____________ (4)
Corporate → business → functional → operational
A firms strategy is at full power only when ____________
Many pieces of the strategy are united
Key aspects of executing a strategy are ____________ (5)
Staffing the firm with qualified people
Developing the strategy-supporting resources
Allocating ample resources to the activities critical to strategic success
Ensure implemented policies facilitate strategic exectution
Motivating people and tying incentives toward their achievements
____________is deciding whether a firm is passing the 3 tests of a winning strategy
Evaluating performance
____________ is deciding whether to continue or change the firms vision, mission, strategy, and or execution methods
Initiating correcting adjustment
A company’s vision, mission, objectives, strategy, and approach to strategy execution are ____________
Never final. The process is always ongoing
Obligations of the board of directors include ____________ (4)
Ensure firms accounting complies with GAAP
Critically appraise the firms direction and strategy
Evaluate the caliber of senior executives strategic leadership skills
Implement compensation for executives creating results that serve stakeholder interest