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What is Social Psychology?
Social psychology is the scientific study of how
people affect and are affected by others
Late 1800s: two experiments point in opposite
directions
Norman Triplett: competition enhances
performance
Max Ringelmann: as group size increases,
individual effort decreases
Gender Identity nature vs nurture
Nature-ā Genes, hormones, brain structure and other
innate processes dictate oneās choices and
actions
What is the psyche?
A broad term for mind, encompassing
emotions, desires, perceptions, and all other
psychological processes
Evolution, and Doing Whatās
Natural
The theory of evolution focuses on how
change occurs in nature
⢠Natural selection decides which traits will
endure, and which will disappear
ā Survival
ā Mutation
ā Reproduction
Mineka and cook
rhesus monkeys and snakes study
Being social offers evolutionary benefits
ā Can find more food
ā Can mate and reproduce easier
ā Can alert each other to danger
ā Can take care of sick and injured
Social brain theory
Animals with bigger brains
live in larger, more complex
social groups (Dunbar,
1993, 1996)
Emotional Intelligence vs
Intelligence Quotient
Emotional Quotient (EQ) is a way to
measure how a person recognizes
emotions in himself or herself and others,
and manages these emotional states to
work better as a group or team.
Intelligence Quotient (IQ) is a value that
indicates a person's ability to learn,
understand, and apply information and
skills in a meaningful way.
What is culture?
An information-based system includes shared
ideas and common ways of doing things
⢠As social animals we seek connections
with others. We live, work, and play
together.
Important features of culture
ā Shared ideas
ā Culture as a system
ā Culture as praxis
ā Culture, information, and meaning
Co-evolution of Nature and Culture Interacting
Co-evolution: nature shapes culture, and
culture shapes nature
A Brief History of Social Psychology:
1908
publication of social psychology
textbooks
A Brief History of Social Psychology:
twentieth century
rapid changes and events
in world lead to new ideas
Kurt Lewin (1930s)
behavior is a function of the
person and the situation
Gordon Allport (1954)
the importance of attitudes
Stanley Milgram (1960s)
the role of obedience (in
light of World War II)
1950s: psychology divided into two camps:
ā Behaviorism
ā Freudian psychoanalysis
Social psychology: combines the scientific
method of behaviorism with the Freudian
study of inner thoughts and feelings
Contemporary Themes in Social Psychology
⢠Cognitive theory
ā Mental processes
⢠Biological and evolutionary processes
ā Social neuroscience
⢠The self
ā Concept, esteem, presentation
⢠Group conflict
ā Political, racial, ethnic
How Social and cognitive processes intertwine
Other peopleās beliefs, desires, and expectations
remain in our thoughts, affecting us even when we
are physically alone
⢠āgroup in the individualā
Other peopleās influences on us, even when they
are present, depend on the ways we perceive and
interpret them
⢠āindividual in the groupā
Two Fundamental Axioms of Social Psychology
Construction of Reality
ā What we experience as ārealā is our own
construction
ā Shaped by cognitive and social processes
ā Two people may experience quite different
realities
⢠Pervasiveness of Social Influence
ā Even our innermost private thoughts are shaped
by:
⢠Thoughts about othersā reactions
⢠Social group memberships
⢠Culturally learned beliefs
ā These effects are usually not conscious but are
pervasive
Three Motivational Principles
Striving for Mastery
ā We seek to understand and predict events in the
social world
⢠Seeking Connectedness
ā We seek to create and maintain feelings of
mutual support, liking, and acceptance
⢠Valuing āMe and Mineā (Self-esteem)
ā We are motivated to see ourselves and anything
connected to us in a positive light
⢠Conservatism
ā Individualsā and groupsā views of the world are
slow to change
Why do we believe in the āhot handā?
Streaks appear to happen more often than we
think, because they are more āavailableā in our
memory
Three Processing Principles
⢠Accessibility
ā The most readily available generally has the most
impact
⢠Superficiality Versus Depth
ā Sometimes we just āoperate on automatic,ā
relying on the most accessible information
without thinking further
-Systematic processing
Individualism vs. Collectivism
Individualistic
⢠Typical of Western societies
⢠Strive to distinguish self as individual
Collectivist
⢠Typically Eastern
⢠Focus on fundamental relatedness of all
individuals
first and third person memories
north american - first-person memories
east asian - third person (collectivistic culture) focuses more on third person pov and how they are perceived by others
Causal Attribution styles
ļ® North Americans
ā internal attribution styles
ļ® East Asians
ā external attribution styles
When encountered contradiction between westerners and east asians
⢠Westerners ā
ā They may compare both items of information,
then decide that one is right and the other is
wrong.
⢠East Asians ā
ā They may retain basic elements of the two
opposing perspectives and believe that both
perspectives may contain some middle ground
A dialectical response - peng and nisbett
Chinese refer to dialectical response more than americans (rationalizing)
The Duplex Mind
⢠Automatic system
⢠Conscious system
⢠Automatic system
ā Outside of consciousness
ā Simple operations
ā Always on, even in sleep
like breathing
⢠Conscious system
ā Complex operations
ā Turns off during sleep
moral dumbfounding
when individuals make a gut feeling or a very confident judgment but are unable to provide a general consensus of why