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descriptive statistics
organize, summarize & communicate a group of numerical observations
large amounts of data in a few #
inferential statistics
use sample data to make estimates about the larger population
intelligent guesses
sample
set of observations drawn from population of interest
population
includes all possible observations about which we would like to know something
variables
observations of physical, attitudinal, & behavioral characteristics that can take on different values
discrete variables
take on only specific values - no other values can exist between #’s
continuous variables
take on a full range of values - an infinite #’s of values exist
nominal variables
for observations that have categories/names as values (always discrete)
Australians = #1, New Zealanders = #2
ordinal variables variables
observations that have rankings as values (always discrete)
TV shows
interval variables
for observations that have #’s as values; distance (interval) between pairs of consecutive #’s is assumed to be equal
ex: temperature
ratio variables
variables that meet the criteria for interval variables but have meaningful zero points
scale variable
variables that meets the criteria for an interval/ratio variable
level
a discrete value or condition that a variable can take on
ex: male is a level of the variable gender
predictor variable
at least two levels that we either manipulate/observe to determine its effects on the dependent variable
ex: which variable predicts the other?
outcome variable
the variable that we hypothesize to be related to/caused by changes in the predictor variable
ex: which variable is the outcome of the other?
confounding variable
any variable that systematically varies with the predictor variable so that we cannot logically determine which variable is at work
(also called confound)
reliability
refers to the consistency of a measure
validity
refers to the extent to which a test actually measures what it was intended for
reliable does not equate to validity
hypothesis testing
the process of drawing conclusions about whether a particular relation between variables is supported by the evidence
operational definition
specifies the operations/procedures used to measure/manipulate a variable
ex: Billboard charts operationalize artist popularity
correlation
an association between two or more variables
one way to test a hypothesis
independent variable
a type of predictor variable in which the researcher manipulates the levels of that variable
dependent variable
a type of outcome variable in which the researcher measures the response to the manipulation of the independent variable
random assignment
every participant in the study has an equal chance of being assigned to any of the groups, or experimental conditions in the study
experiment
a study in which participants are randomly assigned to a condition/level of one or more independent variables
experimental group
a level of the independent variable that receives the treatment/intervention of interest in an experiment
one/two experimental groups are typically compared to a control group
control group
a level of the independent variable that does not receive the treatment of interest in a study. It’s designed to match an experimental group in all ways but the experimental manipulation itself
between-groups research design
participants experience one and only one level of the independent variable
ex: experiment that compares a control group w/an experimental group
within-groups research design
an experiment in which all participants in the study experience the different levels of the independent variable
ex: experiment that compares the same group of people before & after they experience a level of an independent variable
-within: experience one condition then must do all conditions
data ethics
a set of principles related to all stages of working with data - research design, data collection, statistical analyses, interpretation of analyses, and reporting of outcomes
open science
an approach to research that encourages collaboration, and includes the sharing of research methodology, data, and statistical analyses in ways that allow others to question and even try to recreate findings
replication
duplication of scientific results, ideally in a different context/with a sample that has different characteristics (also reproducibility)
3 data-related problems
replication failures, problems with data collection, old-fashioned statistics
severe testing
subjecting a hypothesis to rigorous statistical scrutiny aimed at uncovering any flaws in that hypothesis
preregistration
a recommended open-science practice in which researches outline their research design and analysis plan before conducting a study
HARKing
(H)ypothesizing (A)fter the (R)esults are (K)nown, is an unethical practice in which researches change their hypothesis to match their findings