Intro to Communication | Prelim

Communication Styles

• it refers to the patters and approaches individuals are to convey information, express themselves, and interact with others.

• these styles can vary significantly from person to person and can influence the effectiveness of communication and relationships.

Passive Communication

• a communication style characterized by a reluctance or inability to express one’s thoughts, feelings, needs, or desires openly and directly.

• it tends to avoid conflict may have low self-esteem and often prioritize the needs and opinions of others over their own.

Aggressive Communication

• a communication style characterized by forceful confrontational, and often disrespectful behavior when expressing thoughts, feelings, needs or desires.

• it involves a focus on one’s own needs and opinions style while disregarding or dismissing thebrights and boundaries of others.

Assertive Communication

• chararcterized by expressing one’s thoughts, feelings, needs, and boundaries in a clear, honest, and respectful manner while also respecting the rights and boundaries of others.

• it is considered as a healthy and effective way to interact with others in various personality and professional setting.

• it fosters healthy relationship, encourages open dialogue, and allows individuals to express themselves honoestly and directly.

Communication Media

• are the channels, tools, or means through which information is transmitted from sender to receiver.

• are the lifelines of society- they inform, connect, entertain, educate, and influence.

News Writing

it is the core activity of journalism that involves collecting, verifying, organizing, and presenting information about recent or significant events in a way that is clear, consice, accurate, and engaging.

Unbiased

News writing must be factual, timely, and______.

Inverted Pyramid

it is a style of structuring news stories where the most important information comes first, followed by supporting details, and then the least essential information at the end.

Who

The 5 Wives and 1 Husband |

• identifies the people involvedin the story.

What

The 5 Wives and 1 Husband |

• explains the event, action, or issue that happened.

• this is often the heart of the news.

When

The 5 Wives and 1 Husband |

• tells the time or date of the event.

Where

The 5 Wives and 1 Husband |

• describes the place or location where the event occured.

How

The 5 Wives and 1 Husband |

• describes the manner, process, or way the event happened.

Print Media

• refers to all forms of written or printed communication distributed on paper.

• it is one of the oldest and most traditional types of mass communication.

Functions: inform, educate, persuade, and record information.

Broadcast Media

• refers to communication channels that transmit information to a large audience simultaneously throught electronic means, usually radio, television or film.

• it is designed for mass communication rather than one-to-one communication.

Functions: reach mass audience quickly, entertain, and deliver urgent updates.

Digital/ New Media

refers to communication platforms that use digital technologies and the internet to create, share, and exchange information in real time, unlike traditional media, it is interactive, fast, and global.

Function: interactive communication, real-time updates, and global networking.

Face-to-Face/ Interpersonal Media

• refers to direct, personal communication between two or more people without using mass communication tools.

• it allows immediate feedback, emotional expression, and relationship building.

Telecommunication Media

• are communication channels that use technology to transmit messages across long distances.

• it relies on electronic systems such as telephone lines, satelites, and the internet to connect people instantly.

Function: connects individuals and organizations across distances.

Outdoor/ Support Media

• refers to advertising and communication materials displayed in public spaced to reach large audiences.

• they are often visual, static, or digital display places in high-traffic areas to reinforce messages from print, broadcast, or digital campaigns.

Function: Persuassion and reinforcement of messages in daily life.