COMs 1361 Public Speaking

Audience-Centered

A speaker who tries to connect with listeners and offers them a meaningful experience.

Customizing

Analyzing an audience and adapting a presentation to suit that particular audience.

What about your audience should be known?

Knowledge and Education, Size of audience, and interests.

Audience-Centered Speakers must do the following:

Adapt the speech for the audience & analyze the audience.

Speeches can be customized by:

-Individually evaluating each audience

-Being sure to reach every segment of the audience.

-Tweaking the speech for different groups within the audience.

Ethnocentrism

Judging other cultures as inferior to one’s own culture.

When adapting a speech to an audience’s economic and social status which should be considered?

-Political Programs

-Labor Unions

-Higher Taxes

Which of the following should you be aware of when preparing to speak to an audience with a particular religious affiliation?

-It is easy to mistakenly apply inapplicable group stereotypes to the individual members.

-Many of the people may disagree with their denominational leaders.

-They will have greater-than-average knowledge of issues that are important to their religion.

Which of the following is an example of a statement that exemplifies ethnocentrism?

People from that culture eat with their hands because they are too poor to afford utensils.

Attitude

A person’s predisposition to respond favorably or unfavorably toward a person or an idea.

What can affect your preparation?

-The other speakers’ topic

-The format you are expected to follow

-If there are other speakers.