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what is average error?
average absolute value of how far off a poll is from the true value (ie: vote)
what is bias?
prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
polling average vs true value (ie: vote)
what is sampling?
all of these (quite accurate) estimates are based on samples which are subsets of units of observation taken from a population of interest
ie: % of all US voters intending to vote DJT in 2020
researchers do not care about simple statistics in and of themselves, rather they care about populations
as with in the more general case of hypothesis testing, we want to make an inference about a broader population parameter from the more limited information provided by a sample statistic
how good inference is depends on the sample that was chosen
what is a sampling error? → equation with example
population parameter = sample statistic (what we find in our sample) + random sampling error (uncertainty introduced by the sampling process) + systematic sampling error (biases in how units are sampled from the population
what is systematic sampling error?
large sample sizes are great, but they are meaningless if the same is not representative of the population of interest
what is a sampling frame?
list or quasi list of units composing a population from which the sample is selected
what is quota sampling?
choosing subjects based on knowledge of the characteristics of the population being sampled
selects ppl such that the sample will match the population on a set of relevant characteristics
urban v rural, female v men etc
what is probability sampling?
involves the selection of a random sample from a list containing the names of everyone in the population being sampled
randomly picking a selection from a list
the key property of probability sampling (for our purposes) is that, because each unit has an equal probability of selection, the sample…
is representative of the broader population in expectation
will bring about increasingly precise estimations of population parameter as sample size increases
can you define random sampling error?
random sampling error = variation component → how much variation in the population being measured/sample size component → size of sample
larger sample size → reduces marginal room for error
ppl are happy with 3-4% margin of error → thats why most surveys are done with 1500 ppl
what is “in-fact representativeness”
a given sample yields exactly the population parameter of interest
what is “in expectation representativeness”?
sampling distribution centres on the population parameter
what is a confidence interval?
knowledge of the sampling distribution allows us to quantify uncertain around an estimate due to random sampling error
ie: as of a probability survey of 3000 canadians conducted in feb 2024, trudeaus favourability was 24% (estimate) +/- 2.0 (margin of error → p) , 19/20 times
what are some questions to ask based on confidence intervals?
what happens if we increase sample size?
what if we want to be 99% instead of 95% certain?
what if we want to be 50% instead of 95% certain?
how is measurement error and sampling error similar?
both start with data we generate will imperfectly map onto the truth we want to understand
errors can be generated by both random and systematic processes
systematic biases: measurement bias v systematic sampling error
randomness: random measurement error v random sampling error
in both cases, randomness leads to imprecise estimate that are nevertheless accurate in expectation
in both cases, systematic biases lead to estimates that are consistently high or low, versuses the truth
how is measurement error and sampling error different?
they are different in the sense that the source of error varies
with measurement, error occurs as function of response to a measurement that is consistently applied across units of observation
with sampling, error occurs because some units of observation are more likely to be sampled than others