TOPIC 6 targets of health promotion in australia

diff health promotion campaigns and reflects ottawa charter, programs to imp abo health, promoting healthy eating in aus, challenges in bringing about nutritional change

whats health promotion

process of enabling people to inc. control over and imp. their health by providing resources, skills and knowledge.

Health promotion is to create conditions that enc. healthier lives to prevent ill health. Preventative measures.

diff initiatives/programs/campaigns to focus and remember:

• quit campaign - focus = smoking and vaping

• good sports program - focus = alcohol misuse

• Victorian road safety strategy 2021-2030 - focus = road safety

• sunsmart - focus = skin cancer

• livelighter - focus = ow&ob

Issues targeted → smoking & vaping, alcohol, road safety, skin cancer, ow&ob, abo health, healthy eating. These are targeted because

• these issues contribute significantly to BOD in aus

• these issues incur substantial economic costs through healthcare, absenteeism, loss of productivity, social security payments

• associated with social impacts such as avoidable deaths and inequalities between population groups

• they all have a modifiable component, if addressed significant improvements can be made

Quit campaign and the ottawa charter

run by cancer council vic, funded by vic gov. & vichealth, aims to dec. use of ciggies by assisting indiv. to quit and prevent uptake of behaviours.

1. build healthy public policy

   • quit does research - gives advice to state gov. → laws to not smoke in public places, ads, ban on disposable vapes, display of ciggies, tobacco taxes

2. create supportive env

   • gives support throughout quitting process from trained staff

3. strengthen community action

   • uses abo quit specialists from abo quitline w additional training to assist ppl w smoking in culturally appropriate way

   • provides specialist training for health prof. to implement brief interventions, work w community and population groups to create public edu materials, health info, treatment pathways,

4. develop personal skills

   • gives info about tobacco smoking/v, benefits of not smoking. Done through public education using mass media ad campaigns, info.

   • gives advice on strats for quitting, easy follow steps to assist smokers for reasons to quit, preparing, managing setbacks, promoting knowledge

5. reorient health services

   • free online training program for health prof. To inform patients benefits of quitting, do cessation interventions, provide info about quit vic support services

quit campaign and impact on health status and h&w

health status

• dec. prev of smoking-related conditions (cancer, CVD, respiratory)

• reduction in premature death from smoking related diseases = inc. LE

• dec. morb rates from back pain

• dec. YLD from asthma

• Dec. inci. of low-bw babies = dec. infant and u5MR

h&w

• dec. smoking rates = higher fitness lvls → physical

• greater immune system function = lower lvl of infectious diseases = work towards purpose in life → spiritual

• lower lvl of diseases = reduce stress & anxiety in community due to fewer ppl develop life-threatening diseases → mental

• lower lvl of disease = inc. capacity of ppl to stay socially connected → social

• ppl dont develop conditions like cancer, CVD = think clearly = accurately recognise and respond to emotions → emotional

good sports program and the ottawa charter

run by alcohol and drug foundation, funded by state and federal gov. Support for reducing alcohol and drug misuse

1. build healthy public policy

   • provides sport clubs w free resources and support to reduce negative impacts of alcohol misuse. Helps club prepare potential drug-related issues by assisting dev. and implementation of illegal drug policies in form of info and expert advice

2. create supportive env

   • moving away from an alcohol-centred culture promotes healthier and safer, family-friendly env for sport clubs.

3. strengthen community action

   • involves parents and clubs o reduce junior players exposure to alcohol, tobacco and illicit drugs, creating positive playing env.

4. develop personal skills

   • promotes positive behaviours around alcohol - giving young club members w lifelong decision-making skills that reduce potential harms from alcohols like road trauma

5. reorient health services

   • good sport program promotes healthy and inclusive convos around mental health = strong support network for members who seek help, inc. access to health professionals

good sport program impact on health status and h&w

health status

• dec. risk of members driving under the influence of alcohol = dec. mortality due to road trauma

• dec. consumption of alcohol = dec. inci. of alcohol-related conditions like cirrhosis of liver

• social connectedness is protective factor for mental health issues, program dec. YLD from depression and anxiety

• dec. alcohol consumption = dec. women drinking while preggo = dec. inci of FASD

• dec. exposure to tobacco smoke = dec. morb due to asthma dec. asthma attacks

h&w

• members and volunteers can participate knowing its a safe env. to socialise, → social

• parents experience better mental h&w bc they know their kids are free to enjoy sport in family-friendly env. assured positive healthy behaviours role modelled = dec. stress → mental

• inc. connections to sporting clubs = provide members sense of connection to their world → spiritual

• inc. participation in regular pa = maintain healthy body weight → physical

• strong support networks created by the program = assist indiv. working through challenges in lives = resilience → emotional

victorian road safety strategy and ottawa charter

a healthy public policy developed by road safety vic in collab with victoria road safety partners - Transport accident commission, vic police, dept justice & community safety, dept. health & human services. Aims to halve road toll, eliminate road accidents deaths through infrastructure, road laws, human behaviour and vehicle safety

1. build healthy public policy

   • developed to remove risk-takers from roads (creates supportive env.)

2. create supportive env

   • installing fleet of AI enabled camera systems, to detect illegal mobile phone use, seatbelt absence and other offences

   • rumble strips, life saving infrastructure

3. strengthen community action

   • acknowledges road safety is complex, takes collective response gov. agencies, industry partners, vic community to deliver safer roads.

4. develop personal skills

   • education initiatives through road to zero, a road safety experience at melb museum to provide education to hs kids

   • support drivers to better understand safest vehicle options

5. reorient health services

vic road safety impact to health status and h&w

health status

• safer roads = less car crashes = dec. incidence of injuries

• dec. road trauma = dec. deaths = higher LE

• dec. no. permanent disabilities caused by road trauma = dec. YLD

h&w

• dec. road trauma = ppl less likely to be injured = body systems to function more effectively → physical

• dec. deaths on road = lower lvls of grief in community, → emotional

• ppl not injured as result of road accidents = spend time with friends → social

• mental

• spiritual

sunsmart and ottawa charter

initiative of cancer council vic and funded by them and vic health to raise awareness of importance of sun protection

1. build healthy public policy

   • policies adapted to schools etc, enc. to implement sunsmart policy into curriculum

2. create supportive env

   • imp. env protection strats like info on options for built and natural shade, promoting sunsmart uv app.

3. strengthen community action

   • assisting orgs. like schools to implement sun safety measures

4. develop personal skills

   • through mass ad campaigns media strats help ppl know when they need sun protection

     • slip, slip, slap, sleek, slide → using combo sun protection measures

     • uv. it all adds up → raised awareness effect of UV exposure overtime

     • how to remove a skin cancer → graphic footage of skin cancer removal

   • sunsmart in school curriculum educating kids

5. reorient health services

   • provides support for health profs. by promoting awareness of UV exposure and early detection of skin cancer and providing edu material for health prof to use on patients

sunsmart impact on health status and h&w

health status

• dec. uv exposure = dec. incidence of skin cancer

• dec. rates melanoma = dec. no. premature deaths = inc. HALE and LE

• dec. skin cancer rates = dec. ppl undergo surgery = dec. YLD

h&w

• lower lvls of uv exposure = dec. ppl develop skin cancer = more ppl living w/o disease → physical

• skin cancer surgery can be disfiguring due to lots of tissue removed. Reducing this = less ppl experience low self-esteem → mental

• dec. rates of skin cancer = less ppl die = dec. grief in community → emotional

• social

• spiritual

livelighter and ottawa charter

is a public health edu campaign to help ppl eat well and be physically active and avoid excess weight gain.

1. build healthy public policy

   • policy templates for free, like traffic light system giving guide to enc. ppl eat food w 2 nutrients in green category.

2. create supportive env

   • healthy options easy option by advocating for less promotion of junk food, better access to healthy food, imp. food labelling and infrastructure and policies to empower ppl to be more active.

3. strengthen community action

   • working with retailers, unis, community org, and all lvl of gov.

4. develop personal skills

   • gives fact sheets and range of healthy recipes for free

5. reorient health services

   • provides professional dev. opportunities for health prof. assist in reducing risk of patients dev. obesity -relating conditions like CVD and type2diabetes

livelighter impact on health status and h&w

health status

• dec. rates of obesity = lower incidence of conditions like arthritis, depression, type2

• dec. obesity lvls = less ppl die prematurely from cvd = dec. mortality

• less deaths = inc. LE

h&w

• dec. rates of obesity = ppl have more energy → physical

• ow&ob cause ppl to feel self conscious = dec. of this = higher self-esteem → mental

• ppl have healthy body weight = more likely to participate in social activities → social

• emotional

• spiritual