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what is the economic voting model?
voters decide based on the economy
what is the rational choice theory?
voters decide how to vote by evaluating what the most beneficial option is for them as individuals
what is the revised rational choice theory?
other factors have become more important, such as the personalisation of politics and governing competency
traditionally women were more likely to vote?
conservative because of their emphasis on traditional family values
in the blair era women were?
more likely to support labour
2010 gender results
66% turnout for men
64% turnout for women
how does age affect voting behaviour?
older people show a greater tendency to vote conservative and are more likely to turnout
why are older people more likely to vote conservative?
more likely to own property and less likely to vote idealistically
2010 age results
44% of over 65 year olds voted conservative
30% of 18 to 24 year olds voted labour
2010 age turnout
76% over 65s voted
44% of 18 to 24 year olds
how does ethnicity affect voting behaviour?
ethnic minorities are more inclined to vote labour as they prioritise social issues
what is the exception to ethnicity?
asians have typically been more likely to vote conservative
2010 ethnicity results
60% voted labour
16% voted conservative
2010 ethnicity turnout
67% of white people votes
51% of ethnic minority groups voted
brexit results based on education
75% of those without qualifications voted for brexit
75% of those with qualifications voted against it
how does region affect voting behaviour?
south (except london) are typically conservative voters as they are most prosperous with high employment and home ownership
north, wales and midlands (to a lesser extent) vote labour
2010 region turnout
south turnout 68/69%
northwest turnout 62.6%