ECON 102 Midterm 1 Vocabulary Review

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Vocabulary flashcards generated from ECON 102 Midterm 1 Review materials (Versions A and B) covering core microeconomic terms, consumer and producer theory, market structures, elasticity, and optimization principles.

Last updated 1:57 PM on 9/25/26
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30 Terms

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Scarcity

The situation of having more wants than the amount of available resources.

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Law of Demand

The economic principle stating that the quantity demanded of a good falls as the price rises, causing the price elasticity of demand to have a negative value.

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Law of Supply

The economic principle stating that the quantity supplied of a good rises when the price rises, all other things remaining constant.

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Willingness to Pay

The highest price that a buyer is willing and able to pay for a unit of a good.

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Consumer Surplus

For an individual consumer, the measure calculated as willingness to pay less the price paid for the good.

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Market Price

The price charged during an exchange when all sellers and all buyers face the same price.

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Price Taker

A firm that sells as much of any good as it wants at the prevailing market price because it cannot affect the market price by changing its supply.

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Perfectly Competitive Market

A market structure in which sellers produce identical goods, buyers and sellers are price takers, and there are no restrictions on entry or exit.

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Price Elasticity of Demand

A measure of the responsiveness of quantity demanded to price changes, calculated as the percentage change in quantity demanded divided by the percentage change in price.

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Midpoint Elasticity on a Linear Demand Curve

The point at the middle of a downward-sloping linear demand curve where the price elasticity of demand is equal to 11.

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Perfectly Inelastic Supply

A supply condition where the price elasticity of supply is equal to 00, meaning quantity supplied does not respond to price changes.

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Cross-Price Elasticity of Demand

An economic concept used to estimate the effect of a price change or tax on Good X on the quantity demanded of a related good, Good Y.

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Marginal Revenue

The change in total revenue associated with producing one more unit of output.

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Marginal Cost Curve Intersections

The points where the marginal cost curve intersects both the average variable cost curve and the average total cost curve at their minimums.

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Average Fixed Costs

Fixed costs per unit of output, which continuously decrease as the level of output increases.

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Marginal Product of an Input

The additional output generated by adding one extra unit of an input, which can decline or become negative as more input units are added.

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Specialization

The outcome achieved when workers develop a certain skill set to increase overall production efficiency.

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Optimization Techniques

The analytical methods of optimization using total value and optimization using marginal analysis, which provide identical answers when comparing the same set of alternatives.

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Omitted Variable

A variable left out of an economic study that, if included, would explain why the variables considered in the study are correlated.

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Empirical Evidence

A set of facts established by observation and measurement used to test and evaluate economic models.

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Positive Economics

Analysis that generates objective descriptions or predictions about the world that can be verified or disproven with data.

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Normative Economics

Economic analysis depending on personal preferences and subjective values regarding what ought to be done.

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Market Shortage

A market outcome resulting when a government price control sets a legal price below equilibrium, causing consumers to demand more than sellers are willing to supply.

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Equilibrium Optimization Condition

The consumer choice rule stating that in equilibrium, the ratio of marginal benefits to price (MBP\frac{MB}{P}) should be identical across all goods.

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Budget Constraint Pivot

The rotation of a consumer's budget line along an axis resulting from a decrease or increase in the price of one of the goods.

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Positive Economic Profit

The financial state for a perfectly competitive firm occurring when the market price is greater than average total cost (P>ATCP > ATC).

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Key Principles of Economics

The three foundational core principles of economics: optimization, equilibrium, and empiricism.

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Profit Maximization Condition

The operational requirement for a perfectly competitive firm to produce at the level of output where marginal revenue equals marginal cost (MR=MCMR = MC).

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Substitutes

Pairs of goods where a change in the price or availability of one affects the consumption of the other in the same direction, such as a Ford car and public transportation.

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Technological Advance in Supply

An innovation that lowers production costs (such as Roundup Ready seeds for soybean growers), causing an increase in supply (a rightward shift of the supply curve).