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2 vital concerns of epidemiology
The quality of data available for describing the health of populations
whether these data are being applied in an appropriate manner
Big data
Vast electronic storehouses of information
Internet search transactions
Social media activities
Data from health insurance programs
Electronic medical records
Why do we need big data in epidemiology?
may cover entire populations/large number of people
can be analyzed to discover patterns of variables (distribution and determinants) associated with health outcomes
Allows for insights into determinants of morbidity and mortality
3 V’s of Big Data
Volume
Velocity
Variety
Volume
Big data requires flexible and easily expandable data storage and management solutions
~2.5 quintillion bytes of data are created each day
Velocity
Big data infrastructure makes it possible to manage data more flexibility and quickly than before
Velocity measures how fast the data are coming in
Some data arrive in real-time, others in batches
Not all platforms will experience the incoming data at the same place
Variety
There are many different formats of health care data
Structured and free-text data are captured in the electronic health records
Diagnostic imaging
Data streaming from social media/mobile apps
Video, text, pdf, graphics, wearable devices
Due to the wide variety of big data, we often need to synthesize the many different formats of data
Data linkage
Used to join data elements contained in a database by tying them together with a common identifier
ex: medical record number, social security number, any kind of unique identifier

Data mining
Who?
Data brokers
What?
Gathering and exploring large troves of data
Why?
find patterns and associations in the data which are unrecognized previously
How?
Google/Facebook/Apple/Uber/retailers who track user activity
Google Flu Trends (GFT) in the fall of 2008: aimed to provide earning for the flu before the CDC released any information, but it ended up overestimating the prevalence of influenza
Fitbit/Apple watches
Online sources of retrieval
Extensive resources are available for online retrieval of epidemiologic information, and the number of websites seems to be growing exponentially
Google Scholar
CDC
MEDLINE
Websites of organizations and publications related to epidemiology
State Health department
factors that affect the quality of data
quality is determined by:
sources used to obtain the data
how completely the data cover the reference population
quality of data affects:
permissible applications of the data
types of the statistical analyses that may be performed
Four questions should be asked about quality of data:
What is the nature of the data, including sources and content?
How available are the data?
How complete is the population coverage? (Completeness of popualtion coverage refers to the degree to which the dta reflect a population of interest to a researcher)
What are the appropriate uses of the data
What is the nature of the data?
Where do the data come from
It’s important to have a reliable source
Examples: vital statistics (birth/death records), surveillance data, reportable disease statistics, case registries, health care records, etc
How available are the data?
The investigator must have access to the data
Release of personally identifiable information is prohibited in the US
Health Insurance Portability and Accountability Act (HIPAA)
Identifiable data must not be released without the person’s consent
Data banks may release unidentifiable data
The Health Insurance Portability and Accountability Act of 1996 (HIPAA)
Protects personal information contained in health records
Data banks that collect information from surveys may release epidemiologic data as long as individuals cannot be identified
How complete is the population coverage?
Completeness of population coverage refers to the degree to which the data reflect a population of interest to a researcher
Remember our sampling strategies—we want a data sample that will accurately represent the population of interest
Representativeness (aka external validity) refers to the generalizability of the finding to the population from which the data have been taken
What are the appropriate uses of the data?
the quality of your data may define what study design you must use for your study
ex. if your data cannot be used to estimate incidence of disease, you may have to conduct a cross-sectional or case-control study

U.S. Census Bureau
A census of the population is taken every 10 years (1980, 1990, 2000) calculate the population size and other characteristics
The Census Bureau also calculates the estimates of population size in the years in between the decennial
Vital events registration- Death records
Limitations to Death data
Birth statistics
Limitations to birth data
Surveillance data
Syndromic surveillance
CDC’s Nationally Notifiable diseases