Media Studies Exam 2

The Hidden Curriculum

The body of knowledge about a product that people unconsciously absorb when consuming ads.

The Penny Press

Papers sold for a penny, making up about 30% of their revenue; 70% came from advertisements.

Propaganda

Information of a biased or misleading nature, used to promote a particular political cause.

Prime Time

A term invented by radio networks for programming designed to maximize audiences for advertisers.

Peak Attention

The period in the 50’s and 60’s when up to 70 million people tuned into TV networks each night.

The Pepsi Generation

A shift in advertising focus from the product to the user, implying identity through beverage choice.

PRIZM

A targeted advertising method that used zip codes to divide the US into forty nations.

AdWords

Google's first online advertising platform, demonstrating that advertising money could be made online.

Attention Merchants

Entities that compete for people's attention, forming the basis of media structures.

Advertorial Content

A paid advertisement presented in the style of an editorial or news article.