A Level Media Studies - The TIMES 1.2.22 - Media Language & Representation

What does the Masthead of the Times suggest?

The paper will show us what is happening at this 'time' around the world

serif font- traditional, sophisticated and classy

What does the logo signify?

Logo signifies the paper as being steeped in tradition and history

How does the fact that one of the images on the cover is obscuring the title suggest?

Represents the paper as being iconic and well known even when the masthead is not totally clear

There is a rhetorical question at the top of the paper next to the woman sat down with gym weights saying "How to be fit? Do the bare minimum" what could this represent?

It represents people as being lazy and wanting quick fixes which will be relatable to a lot of readers

What is the image like on the front cover?

It is large, bold and eycatching.

small print copy represents the paper as being complex and aimed a readers with high literacy skills

What could be suggest by Boris Johnsons facial expression?

His facial expression lacks confidence and suggests the future is unclear

How does his clothing help to represent him?

Suit and tie signify he is wealthy and powerful and in a professional job

effects of pull quote?

Civil servant Sue Grey

• The pull quote suggests that the overall conclusion is that Boris has failed in some way

• agree that Boris and the conservative party are in the wrong

  • unconventional- stays politically neutral

What political stance are The Times?

centre right (centralist), slimly more pro conservative

Considering this, how is the front cover quite unconventional for the Times?

Negative representation of Boris Johnson and the Conservatives not something they would typically represent

done to reflect the public opinion and of their readers who were angry about the rule-breaking

What do the ellipsis's in the pull quotes suggest?

They suggest that this issue is not her and there is more to come

How is the use of the number four impactful?

The use of the number four emphasises how many times rules were broken

How does the use of facts ands statistics effect the readers, and what does it emphasise?

It adds emphasis on how much evidence there is against Boris and makes the reader view him in a negative lighting

What does "the Times Verdict" represent?

It represents the paper as being judgemental and important

How does the use of quotes from a multitude of parties make Johnson look?

Quotes from both Labour and Conservative members condemning Johnson represents the idea that he has lost support from everyone

What does the phrase "drinking culture" suggest?

The reference to drinking culture and excessive drinking suggests the Conservatives are out of control, lazy, not professional and self indulgent

What are the tones of the other stories?

They are reasonably factual and neutral, covering topics like Putin, Biden and migrants

How do the jump lines on these other stories hook reader in to look at the rest of the paper? What does this make their readers do?

They will partially share the story and the continue the issue on on another page which number will b feature and this gets the audience go buy and read more

What is the mode of address? and what does this reflect about the Times?

It is quite formal and reflects the broadest and suggest serious content