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Invention
The process of discovering a principle that allows a technical advance in a particular field, resulting in a new product that can be applied in digital technologies.
Drivers for Invention
Factors that motivate invention in technology fields, such as digital disruption, user experience enhancement, and the quest for integration with modern systems.
Intellectual Property (IP)
Legal term for intangible assets in digital technologies, including software algorithms and digital content. It encompasses patents, trademarks, copyrights, and design protections specific to the tech industry.
Patents
Government grants that give the right to make or sell a new digital invention or software for a specified period.
First to Market
The strategy of rushing a new digital product or technology to market before competitors to gain an early advantage.
Innovation
The process of introducing a technical invention into the digital marketplace and achieving successful adoption.
Disruptive Innovation
Technologies or digital products that challenge existing market structures in the tech industry and compel companies to adapt.
Technology Transfer
Application of technological advances in digital fields to develop new systems or products.
Market Pull
A new technology or digital product is required as a result of demand from users and the digital marketplace.
Multidisciplinary Approach to Innovation
Involves drawing from multiple areas of expertise, including digital design, software engineering, and user experience, to drive tech innovation.
Product Life Cycle
A tool for mapping out the stages of a digital product's commercial life: Launch, Growth, Maturity, and Decline.
Technological Obsolescence
Existing digital technology becomes obsolete when superseded by new software or systems that offer enhanced capabilities.
Marketing Specifications
Define the market and user characteristics for a proposed digital design, developed from data collected in the tech sector.
Target Market
A specific group of consumers or users most likely to use a digital product, identified for effective marketing in digital channels.
User Need
Essential requirements that a digital product must meet to satisfy the needs and preferences of users in the tech market.
Competition
An analysis of competing digital technologies and products to understand market needs and differentiate offerings.