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General Election
Elections in which voters elect officeholders.
Incumbents
Those already holding office. In congressional elections, incumbents usually win
Primary Election
Elections in which voters determine party nominees.
Presdential Election
Elections held in years when the president is on the ballot.
Midterm Election
Elections held midway between presidential elections.
Off-year elections
Elections held in odd numbered calendar years.
Direct Primary
Election in which voters choose party nominations
Open Primary
Primary election in which any voter despite party can vote
Closed Primary
Primary elections in which only people registered in the party holding the primary can vote
Caucus
A meeting of local party members to choose party officials or candidates for public office and to decide the platform
Delegates
A person designated to act for or represent another or others; deputy; representative, as in a political convention
Superdelegates
National party leaders who automatically get a delegate slot at the Democratic national party convention
Nominations
The official endorsement of a candidate for office by a political party. Generally, success in the nomination game requires momentum, money, and media attention
Campaign Strategy
The master game plan candidates lay out to guide their electoral campaign
McGovern-Fraser Comission
A commission formed at the 1968 Democratic convention in response to demands for reform by minority groups and others who sought better representation
Crossover Voting
Voting by a member of one party for a candidate of another party.
Invisible Primary
Early attempts to raise money, line up campaign consultants, generate media attention, and get commitments for support even before candidates announce they are running
Frontloading
The recent tendency of states to hold primaries early in the calender to capitalize on media attenion
Super Tuesday
Created by a dozen or so southern states when they held their presidential primaries in early March 1988. These states hoped to promote a regional advantage as well as a more conservative candidate.
Political Ideology
A consistent pattern of beliefs about political values and the role of government
Party Platform
A political party's statement of its goals and policies for the next four years. The platform is drafted prior to the party convention by a committee whose members are chosen in rough proportion to each candidate's strength. It is the best formal statement of a party's beliefs
Party Identification
An informal and subjective affiliation with a political party that most people acquire during childhood
Single-member district
An electoral district in which voters choose one representative or official
Candidate appeal
How voters feel about a candidates background, personality, leadership ability, and other qualities
Proportional Representation
Election system in which each party running receives the proportion of legislative seats corresponding to its proportion of the vote.
Safe Seat
Elected office that is predictably won by one party or the other, so the success of the party's candidate is almost taken for granted.
Direct Mail
A high-tech method of raising money for a political cause or candidate. It involves sending similar views or candidates in the past. information and requests for money at people whose names go near on the list of those who have supported
Campaign Contributions
contribution, donation. a voluntary gift (as of money or service or ideas) made to some worthwhile cause.
Independent Expenditures
Money spent by individuals or groups not associated with candidates to elect or defeat candidates for office
FEC
A commission created by the 1974 amendments to the Federal Election Campaign Act to administer election reform laws. It consists of six commissioners appointed by the president and confirmed by the Senate. Its duties include overseeing disclosure of campaign finance information and public funding of presidential elections, and enforcing contribution limits.
Hard Money
Political contributions given to a party, candidate, or interest group that are limited in amounts and fully disclosed Raising such limited funds is harder than raising unlimited funds. hence the term hard
Bipartisan Campaign Reform Act
Largely banned party soft money, restored a longstanding prohibition on corporations and labor unions for using general treasury funds for electoral purposes, and narrowed the definition of issue advocacy.
Soft Money
money raised in unlimited amounts by political parties for party-building purposes. Now largely illegal except for limited contributions to state or local parties for voter registration and get-out-the-vote efforts
527 Groups
A political group organized under section 527 of the IRS code that may accept and spend unlimited amounts of money on election activities so long as they are not spent on broadcast ads run in the last 30 days before a primary or 60 days before a general election in which a clearly identified candidate 18 referred to and a relevant electorate is targeted.
501 C Groups
One of 29 types of nonprofit organizations which are exempt from some federal income taxes. Many states refer to Section 501(C) for definitions of organizations exempt from state taxation as well. 501(c) organizations can receive unlimited contributions from individuals, corporations, and unions
PAC
The political arm of an interest group that is legally entitled to raise funds on a voluntary basis from members, stockholders, or employees to contribute funds to candidates or political parties.
Leadership PAC
A PAC formed by an officeholder that collects contributions from individuals and other PACs and then makes contributions to other candidates and political parties
Super PACs
An independent expenditure only committee first allowed in 2010 after court decisions allowing unlimited contributions to such PACs.
Selective Perception
The phenomenon that people often pay the most attention to things they already agree with and interpret them according to their own predispositions
Political Effcacy
The citizens' faith and trust in government and their belief that they can understand and influence political affairs. It is commonly measured by surveys and is used as an indicator for the broader health of civil society.
Voter Registration
System designed to reduce voter fraud by limiting voting to those who have established eligibility to vote by submitting the proper documents, including proof of residency.
Civic Duty
The responsibilities of a citizen
Motor Voter Act
legislation allowing citizens to register to vote at the same time they apply for a driver's license or other state benefit
Mandate theory of elections
The idea that the winning candidate has a mandate from the people to carry out his or her platforms and politics. Politicians like the theory better than political scientists do. Electoral choices that are made on basis of the voters' policy preferences and on the basis of where the candidates stand on policy issues
Electoral College
Electoral system used in electing the president and vice president, in which voters vote for electors pledged to cast their ballots for a particular party's candidates.
Coattail Effect
The boost that candidates may get in an election because of the popularity of candidates above them on the ballot, especially the president.
Battleground States
"Perennial" swing states that have regularly seen close contests over the last few presidential campaigns. Election analytics website FiveThirtyEight identifies the states of Colorado, Florida, Towa, Michigan, Minnesota, Ohio, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin
Candidate Appeal
How voters feel about a candidate's background, personality, leadership ability, and other personal qualities.
Name Recognition
Incumbents have an advantage over challengers in election campaigns because voters are more familiar with them, and incumbents are more recognizable.
Issue Advocacy
Promoting a particular position or an issue paid for by interest groups or individuals but not candidates. Much issue advocacy is often electioneering for or against a candidate, and until 2004 had not been subject to any regulation.
Attentive Public
Citizens who follow public affairs carefully.
Public Opinion
The distribution of individual preferences or evaluations of a given issue, candidate, or institution within a specific population.
Random Sample
In this type of sample, every individual has an unknown and random chance of being selected.
Margin of Error
Rate of error in a random sampling - usually +/- 3% for a sample of at least 1,500 individuals.
Turnout
The proportion of the voting age public that votes, sometimes defined as the number of registered voters that vote.
Prospective Issue Voting
Voting based on what a candidate pledges to do in the future about an issue if elected
Retrospective Issue Voting
Holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy.