PURPOSIVE COMMUNICATION (REVIEWER 3)

• How people, goods, and ideas cross borders — and what it means for how we communicate across cultures.

COMMUNICATION & GLOBALIZATION

• The integration of markets, trade, and investments across national borders with few barriers.

GLOBALIZATION

• The tendency to interpret and judge phenomena through the lens of one's own culture.

CULTURAL BIAS

• The variety of cultural identities, traditions, and worldviews within and across societies.

CULTURE DIVERSITY

• Environments where people from multiple cultural backgrounds interact, work, and communicate.

MULTICULTURAL SETTINGS

• SILK ROAD, GOODS AND CULTURE

ANCIENT TRADE

• SHIPS, RAILWAYS SPEED TRADE

INDUSTRIAL ERA

• INTERNET, AIR, CONTAINERS

DIGITAL AGE

• Revolutionized connectivity and communication, enabling ideas to spread globally — much like the printing press did in the 15th century.

THE INTERNET

• Made communication faster than ever, collapsing the time and distance between people and businesses worldwide.

EMAIL & DIGITAL TOOLS

• Enormous container ships, faster trains, and airplanes allow goods and people to move across the globe with unprecedented ease.

TRANSPORT INNOVATION

• Millions have been lifted out of poverty. When companies buy from farmers in developing nations, they provide livelihoods and invest in local economies.

POVERTY REDUCTION

The Paris Agreement on Climate Change brought 195 countries together to reduce carbon emissions — a feat of international collaboration made possible by globalization.

GLOBAL COOPERATION

• Socially responsible corporations may invest in local medical and educational facilities, benefiting entire communities beyond just trade.

SOCIAL INVESTMENT

• Done wisely, globalization could lead to unparalleled peace and prosperity. Done poorly, to disaster."

INTERNATIONAL MONETARY FUND

• Real-time communication across the globe at the touch of a button

INSTANT CONNECTION

• Access to diverse perspectives once outside our reach

EXPANDED WORLDVIEW

• Shared cultural exchange enriches every educational

experience

DEEPER LEARNING

• Globalization makes knowledge more accessible and equitable. Search engines, e-books, and online courses allow more people to learn subjects that once required significant income or social positioning.

EDUCATION WITHOUT BORDERS

• Information once restricted is now available to anyone with internet access

E-BOOKS & SEARCH

• Virtual education opens academic spaces to contributors from every background

ONLINE COURSES

• When diverse voices share the table, innovation and new systems emerg

NEW IDEAS

• Beyond genetics, our identities are shaped by family background, religion, education, socio-cultural forces, economic conditions, and emotional experiences. No two people are ever exactly the same.

• This diversity impacts communication — and miscommunication can occur even when language proficiency is excellent.

EVERY PERSON IS UNIQUE

• Every culture has set rules its members take for granted. Cultural imprinting begins at a very early age, and most of a culture's knowledge, beliefs, and values are absorbed subconsciously.

• As domestic workforces grow more diverse and globalization accelerates, intercultural communication has never been more critical.

CAROL KINSEY GOMAN, 2011

• Mediterranean, Latin American, Arab, Asian, African, American-Indian

• Messages are left unspecified — meaning is understood through context, nonverbal cues, and between-the-lines interpretation.

HIGH-CONTEXT CULTURES

• Most Germanic and English-speaking countries

• Messages are expected to be explicit and specific. Clarity and directness are valued.

LOW-CONTEXT CULTURES

• North America, England, Germany, Sweden, Netherlands

• Time is a linear commodity — spent, saved, or wasted. One agenda item is addressed at a time.

SEQUENTIAL TIME

• South America, Southern Europe, Asia

• Time is a constant flow — past, present, and future are interconnected. Relationships are durable bonds that transcend time.

SYNCHRONIC TIME

• Japan, Indonesia, U.K., Norway, Netherlands

• Feelings are carefully controlled and subdued. Not cold — just measured in business settings.

NEUTRAL CULTURES

• Italy, France, U.S., Singapore

• Feelings are shown plainly — laughing, smiling, scowling, even walking out. Emotion is part of the message.

AFFECTIVE CULTURES