W10 Qualitative Research Methods Flashcards

Flashcards about Qualitative Research Methods

Interviews

Conversations with a purpose, used to gather in-depth information from individuals about their experiences, perspectives, and opinions.

Focus Groups

A small group discussion led by a moderator, used to explore perceptions and opinions on a specific topic.

Diaries

Personal records of experiences, thoughts, or feelings over a period, providing insights into daily life and personal perspectives.

Archives

Existing records or documents used to provide context, background information, or evidence for research.

Naturalistic Observation

Observing behavior in its natural setting without manipulation or intervention.

Transcription

The process of converting audio or video recordings into written text.

Qualitative Surveys

Surveys that use open-ended questions to collect qualitative data.

Qualitative Analysis of Social Media

Analyzing text, images, or videos from social media to understand trends, opinions, or behaviors.

Interview schedule

A detailed plan outlining the topics and questions to be covered in an interview.

Reflexivity

Awareness of the researcher's own biases and assumptions and how they might influence the research process and findings.

Open Questions

Questions that allow participants to answer in their own words, providing detailed and nuanced responses.

Ethical Issues

Careful consideration of moral principles in research to protect the rights and well-being of participants.

advantages of focus groups

Naturalistic Social Interaction, Collective Sense

Making, Empowering Efficient

disadvantages of focus groups

Researcher has less control, Tendency for more

agreement than disagreement, Potential for participant

discomfort, transcription