DECA Hospitality and Tourism Cluster Exam

A business advertised new-product financing with a 10 percent down payment and a low interest rate
with monthly payments spread over four years. What type of loan was the business offering?

Installment loan

A business traveler may consult a travel agency to

Arrange hotel accommodations and transportation.

A circumstance that often motivates people to select one lodging facility over another is the

location of the property.

A database containing customer names, street addresses, home telephone numbers, and birthdates
could be used to generate which of the following lists:

A list of customer names and street addresses sorted by area code

A major reason travel professionals might join industry organizations is to

Keep up with industry issues, trends, statistics, and research.

A motorcoach driving passengers from one destination to another is an example of __________ in the
hospitality and tourism industry.

Place

A national fast-food restaurant is gearing up to promote the release of a movie about a Dalmation puppy.
What should the restaurant do to prepare the store for this special promotional event?

Install in-store decor about the Dalmatian promotion

A new restaurant has written a news release that it would like the local newspaper to use as soon as
possible. This goal is more likely to be achieved if the restaurant

sends the release to a specific person at the newspaper.

A person who stands up for his/her own rights and shows respect for the rights of others is described as

Assertive

A resort is conducting telephone interviews with former guests to determine how it can improve it
services. How can the resort minimize interviewer bias and procedural errors during the interview
process?

Provide the interviewers with training

A restaurant employee telling a customer that "The 16-inch pepperoni pizza special is a better value
because it provides 10 slices for $6.00 instead of three slices for $1.00 each" is an example of
suggestion selling

larger quantities.

A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This
approach is an example of __________ marketing.

Service

An applicant for an entry-level position with a company known for its casual environment should not
wear__________ to the interview.

Jeans

An important step in proofing print advertising copy is to check the

prices in the ad.

Another employee is upset because of a reprimand from the manager. You listen quietly and then share
how you handled a reprimand. You are demonstrating __________ behavior.

Empathetic

At the Clara's Pizza Parlor web site, customers are encouraged to send electronic postcards advertising
the restaurant to friends and families. This is an example of __________ word-of-mouth marketing.

Amplified

Before writing informational messages, it is important for business employees to

Identify the audience

Carrying out housekeeping responsibilities in a restaurant's dining room on a regular basis is important
because

Customers get an impression of the restaurant from its dining room.

Colleen, a mid-level manager, has the kind of personality and communication skills that can motivate
others to work toward the company's goals. Colleen can make the best use of these skills in which
management function?

Directing

Determine the percentage of international visitors for a tourist destination's peak season if the total
market is 750,500, and the number of domestic tourists who visit the destination during peak season is
562,875.

25%

Effective corporate blogs are typically

Search-engine friendly.

Elinor is using a word-processing program to prepare a business letter to send to the company's
suppliers. She has selected a ready-to-use letter template. If she wants to change the size of the text,
she should access the __________ menu.

Format

Emergency procedures that involve escape and evacuation because of fire or natural disasters usually
include plans for identifying

Travelers with disabilities.

Employees can help to prevent customers from cheating the business out of cash by

Following the business's point-of-sale procedures.

Employees need to have a thorough knowledge of business policies in order to?

Explain policies to customers

How are guest history records used by the marketing division of hotels/motels?

To prompt guests to return

How does a business benefit when its expense-control efforts have enabled it to offer good wages and
benefits?

Qualified workers are retained.

Identify the type of sales approach being used in the following communication: "Hello, Linda. How was
your vacation at the beach?"

Greeting

If a salesperson is positive that the customer tendered a ten-dollar bill, then the customer's statement
"I gave you a twenty-dollar bill" indicates a __________ customer?

Dishonest

If the gross domestic product (GDP) is increasing, the amount of money financial institutions make
available for consumer loans will probably

Increase

In visual merchandising, mass displays create an image of

low prices.

Keeping reliable accounting records helps hospitality and tourism businesses to

Avoid developing credit problems.

Luxury goods and services usually have __________ demand.

Elastic

Making employment information available to job seekers in many locations at the same time is one way
that computer technology impacts

Human resources management.

Many quick-serve restaurants determine the quantity of food items to buy based on

Recipe information.

One advantage to businesses of using electronic funds transfer technology to collect accounts receivable
is that it eliminates

Check processing

One of the reasons that human resources might be limited in some parts of the world is because of a lack
of

Training

One of the reasons that teams are important to businesses is that they can increase

Productivity

One of the reasons why an income statement should be as accurate as possible is that businesses use it
to develop additional

Financial documents

One of the ways that a business can increase its profits is by

Increasing worker effeciency

One reason a designer uses color when developing advertisements is to

Attract the reader's attention and create a mood.

One reason the United States provides assistance to underdeveloped nations is because it

Hopes they will become trading partners.

One way that competition benefits business is by encouraging the creation of

New companies

One way that hospitality and tourism businesses might build customer loyalty is by participating in

community outreach activities.

People who rely on their instincts will probably choose the __________ method for problem solving.

Intuitive

Raul has been promoted to a management position at work. So he can effectively communicate with the
employees that report to him, Raul needs to have excellent __________ skills.

Interpersonal

Renaissance is a prestigious cruise line that offers luxury accommodations and charges premium prices.
What factor affecting price of travel products does this illustrate?

Corporate image and positioning

Setting suitable goals for yourself helps you to achieve self

Understanding.

Several new employees are attending their first company picnic and will be meeting the families of their
coworkers. What topic should they avoid discussing?

Upcoming election

The Elm Creek Bed and Breakfast, located in rural southern Indiana, is interested in generating more
customer traffic at its website. Its target market is honeymooners and married couples aged 25 to 65 who
live in southern Indiana or northern Kentucky. Which of the following online marketing options is most
likely to attract the right target audience to the hotel's website:

A link on the Midwest Lodging Directory website

The main goal of promoting a hospitality and tourism product is to ___________ the product.

create demand for

The primary goal of most purchasing agents in negotiating a contract is to

Buy the products they need at the best price.

The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to
the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby
agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken
with the risk?

Transferring It

The purpose of using presentation software to prepare multimedia presentations often is to use those
presentations to

Support report findings.

To become more organized, one must first __________ activities.

Identify

Watching the customer for buying signals is part of the sales process known as

closing the sale.

What are the main components of a budget?

Income and expense

What differences in marketing situations may indicate the use of an informative style of advertising copy
versus copy that is intended to persuade?

Informative copy can provide a detailed explanation of product features and benefits, while
persuasive copy is used to change customers' minds or entice them to buy now.

What do employees rely on to make decisions about situations that are not covered by a rule or an office
policy?

Personal code of ethics

What is one of the qualities of a good telephone voice?

Varying tone

What is the marketing function that provides information to consumers that will assist them in making a
decision to purchase a good or service?

Promotion

What is the mode in the following example: 5 people eat pizza 1 time a week; 7 people eat pizza 2 times
a week; 10 people eat pizza 3 times a week; 8 people eat pizza 4 times a week; and 2 people eat pizza 5
times a week.

3

What might a travel agency include in a display to graphically show people enjoying a destination or
participating in a tour of exotic places?

Videos

What should a business employee do when a robbery is in progress?

Cooperate quickly

What should a quick-serve restaurant employee check when accepting a "buy one sandwich, get one
free" coupon from a customer?

Expiration date

What should businesses include in a persuasive message?

Logical evidence

What type of letter should a business include when sending copies of a contract to a vendor?

Transmittal

When businesses continue to send unsolicited e-mail and do not allow customers to take their names off
the subscriber list, the businesses are sending

Spam

When discussing the number of intermediaries in a channel of distribution, we are talking about channel?

Lenght

When managing a project, the first activity is for the project leader to

Set goals.

When preparing the property's marketing plan, Samantha researched the current, popular travel
destinations; the ways in which visitors spend their money; the duration of their vacations; and their
demographics. These are examples of __________ trends.

Visitor

When your self-concept is high, you usually believe that you are a(n) __________ person.

Valuable

Which aspect of a business benefits the most when a company implements a customer loyalty program
that asks its participants to complete a customer questionnaire:

Sales

Which of the following industries has most impacted the development of the hospitality industry?

Transportation

Which of the following is a characteristic of product extensions in the hospitality and tourism industry:

Related to the original product

Which of the following is a current employee safety issue in hospitality and tourism that may be difficult to
control:

Terrorism

Which of the following is a guideline for employees to use in communicating with coworkers?

Think about what they want to say before they say it

Which of the following is a housekeeping duty needed for the regular upkeep of displays:

Dusting props

Which of the following is a way that using product substitution can benefit a hospitality and tourism
business:

Improved reputation

Which of the following is a way that you can use nonverbal communication to express your approval of
an idea?

Smiling broadly

Which of the following is an example of behaving with honesty and integrity:

Not taking things that don't belong to you

Which of the following is an example of external secondary information that a hotel chain might use for
marketing-research purposes:

Online industry reports

Which of the following is an example of online advertising:

Sponsoring a web site

Which of the following is an external source of information that will help a hospitality and tourism's buyer
to decide what to buy:

Vendors

Which of the following is an important reason for a travel agency to display tourism literature:

To sell travel arrangements to prospective clients

Which of the following is often considered one of the safest types of investments:

Government bonds

Which of the following is one of the components of a business's cash payments:

Cost of goods sold

Which of the following is one of the main goals of law in the United States?

To Provide Justice

Which of the following is research information that might be included in a written report that will help
business managers make decisions:

Survey results

Which of the following statements is true regarding joint ventures?

Joint venture arrangements are usually short-term relationships

Which of the following statements is true regarding the concept of product in the hospitality and tourism
industry:

A hospitality and tourism product includes all goods and experiences that guests encounter.

Which of the following statements regarding direct-mail marketing campaigns is true:

They should include a call to action.

Which of the following target markets is most likely to respond favorably to a viral marketing campaign
that includes an interactive game:

Male professionals aged 22 to 29

Which of the following words best describes the relationship of the purchasing department to other
departments in a company:

Interrelated

Which type of hotel security standard involves employing armed security guards in high-crime areas?

Personnel Related

Why is it important for businesses to maintain records about the quantities and types of products that
customers are purchasing?

To forecast future sales

Why is it important for businesses to manage employee information in a way that keeps it secure?

To be ethical

Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and
changes in the marketplace?

To remain competitive

Why should businesses coordinate distribution with pricing to successfully sell products to customers?

Most customers are only willing to pay a certain price

Why should employees be concerned about safety in the workplace?

To protect themselves and the business