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Concept
a mental grouping of similar objects, events, ideas, or people
Prototype
a mental image or best example of a category
Algorithm
step-by-step procedures that guarantee a solution
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently
Insight
a sudden realization of a problem's solution
Confirmation Bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Creativity
the ability to produce new and valuable ideas
Mental Set
the tendency to approach a problem with the mind-set of what has worked for us previously
Representative Heuristic
To judge the likelihood of something by intuitively comparing it to particular prototypes
Availability Heuristic
estimating the likelihood of events based on their availability in memory
Belief Perseverance
our tendency to cling to our beliefs in the face of contrary evidence
Intuition
our fast, automatic, unreasoned feelings and thoughts
Framing
the way we present an issue
Language
rules for combining words or symbols used for thinking and communication
Morpheme
the smallest language units that carry meaning
Phoneme
the smallest distinctive sound unit in language
Grammar
language's set of rules that enable people to communicate
Semantics
deriving meaning from sounds
Syntax
the ordering of words when making a sentence
Telegraphic speech
early speech stage in which a child speaks like a telegram
Linguistic Determinism
hypothesis that language controls the way we think and interpret the world around us
Convergent Thinking
Thinking directed towards a single correct answer
Divergent Thinking
Thinking that produces multiple ideas or alternatives
Deductive Thought
Applying a general rule to specific situations
Inductive Thought
A general rule is discovered from a series of specific examples
functional fixedness
the tendency to perceive an item only for its most common use