UNIT 2--Market Research

Bar Chart

used to demonstrate comparisons between multiple

factors

Database Application

computer-based program that stores data from other systems in a way that is easily accessible to a user

Marketing Information Management

refers to collecting, organizing, and analyzing data used to define marketing strategies

Marketing Trend

the increased or decreased usage of a marketing tactic over a period of time

Pie Chart

divide information into smaller units in order to compare them against the whole

Primary Research

provides firsthand evidence about a topic and includes surveys, observations, experiments, interviews, and focus groups

Scatter Plot

a graph that shows the relationship between two factors

Secondary Research

does not represent firsthand experience with the topic at hand, but rather interprets and analyzes primary data

Table

a tool marketers use to systematically organize detailed information in rows and columns