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population
in a statistical study is the entire group of individuals we want
census
collects data from every individual in the population
sample
a subset of individuals in the population from which we actually collect data
statistic
a numerical measurement describing some characteristic of a sample
parameter
a numerical measurement describing some characteristic of a population
sample survey
a study that collects data from a sample that is chosen to represent a specific population (observational study)
convenience sample
choosing individuals who are easiest to reach (produces unrepresentative data)
voluntary response
sampling design where individuals can choose on their own whether to participate in the sample (biased because people with strong opinions, especially negative opinions, are most likely to respond)
random sampling
involves using a chance process to determine which members of a population are included in the sample
simple random sample (SRS)
of size n consists of n individuals from the population chosen in such a way that every set of n individuals has an equal chance to be the sample actually selected
strata
groups of individuals in a population who share characteristics thought to be associated with the variables being measured in a study
stratified random sampling
selects a sample by choosing an SRS from each stratum and combining the SRSs into one overall sample
advantages/disadvantages of stratified sampling
A: best when individuals within each stratum are homogenous and there are large differences between stratum
D: time consuming and expensive
cluster
a group of individuals that are "near" one another
advantages/disadvantages of cluster sampling
A: best when individuals in each cluster are heterogenous; saves time or money
D: if individuals in each cluster are homogenous, could give imprecise results
cluster sampling
selects a sample randomly choosing clusters and including each member of the selected cluster in the sample
systematic random sampling
selects a sample from an ordered arrangement of the population by randomly selecting one of the first k individuals and choosing every kth individual thereafter
advantages/disadvantages of systematic sampling
A: simple to use; suitable for large samples
D: only random if list is random; could have bias
undercoverage
occurs when some groups in the population are less likely to be chosen or cannot be chosen in a sample
nonresponse
occurs when an individual chosen for the sample can't be contacted or refuses to participate
response bias
occurs when there is a systematic pattern of inaccurate answers to a survey question
observational study
observes individuals and measures variables of interest but does not attempt to influence the responses
confounding
occurs when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other
experiment
deliberately imposes some treatment on individuals to measure their responses
placebo
a treatment that has no active ingredient, but is otherwise like other treatments
treatment
a specific condition applied to the individuals in an experiment
experiment unit
the object to which a treatment is randomly assigned
factor
a variable that is manipulated and may cause a change in the response variable
levels
different values of the factor
placebo effect
describes the fact that some subjects in an experiment will respond favorably to any treatment, even an inactive treatment
double-blind
experiment in which neither the subjects nor those who interact with them and measure the response variable know which treatment a subject received; avoids unconscious bias
single-blind
experiment in which either the subjects don know which treatment they are receiving or the people who interact with them and measure the response variable don know which subjects are receiving which treatment
random assignment (in an experiment)
means that experimental units are assigned to treatments using a chance process
comparison
first principle for designing experiments; use a design that compares two or more treatments
random assignment
second principle for designing experiments; use chance to assign experimental units to treatments (doing so helps create roughly equivalent groups of experimental units by balancing the effects of other variables among the treatment groups)
control
third principle for designing experiments; keep other variables the same for all groups, especially variables that are likely to affect the response variable (helps reduce confounding variables)
replication
fourth principle for designing experiments; giving each treatment to enough experimental units so that any differences in the effects of the treatments can be distinguished from chance differences between groups