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Objective Language
Neutral and factual wording. EFFECT: Builds trust with readers by maintaining credibility and impartiality.
Formal Register
Professional tone and vocabulary. EFFECT: Conveys authority and seriousness, appropriate for informing a broad public.
Reported Speech
Attribution of statements to sources. EFFECT: Maintains objectivity and avoids inserting the journalist's bias.
Statistics and Data
Use of numbers to support information. EFFECT: Adds credibility and reinforces the factual basis of the article.
Loaded Language (in sensational news)
Emotionally charged terms. EFFECT: Influences perception and adds drama, especially in tabloid news.
Headline
A bold, attention-grabbing title. EFFECT: Summarizes the story’s key point and draws in the reader.
Lead Paragraph
The first paragraph that covers the who, what, when, where. EFFECT: Provides essential information quickly and clearly.
Inverted Pyramid Structure
Important info at the top, less vital details below. EFFECT: Enables scanning and ensures key facts are seen first.
Paragraphing
Short, focused paragraphs. EFFECT: Improves readability and allows for easier information processing.
Subheadings
Mini-headings throughout the article. EFFECT: Organizes content and guides the reader through complex information.
Photographs with Captions
Images with descriptive text. EFFECT: Provides visual context, supports the story, and engages readers emotionally.
Infographics or Charts
Visual representation of data. EFFECT: Makes complex statistics easier to understand and more compelling.
Byline and Dateline
Author’s name and publication date/location. EFFECT: Adds credibility and transparency, helping assess source reliability.