Thẻ ghi nhớ: MSM201c Final Spring 24 | Quizlet

What are some options for businesses when using Snapchat? (Choose all that apply)

A. They can post ads and commercials

B. They can create unique content for their audience

C. They can create branded Lenses and Filters

D. They can use it as a profressional recruiting tool

A. They can post ads and commercials

B. They can create unique content for their audience

C. They can create branded Lenses and Filters

When Twitter was created, what was it based on?

A. Text messaging

B. A video game

C. Travel magazines

D. News station crawl

A. Text messaging

How are hashtags used on Twitter?

A. They are used to bold or italicize certain words

B. They collect all tweets regarding a specific theme or event into one stream

C. They just look cool but don't have any meaning

D. They link to a website

B. They collect all tweets regarding a specific theme or event into one stream

How can business use Twitter to engaeg with followers? (Choose all that apply)

A. Reply directly to followers and have a coversation

B. Set up dedicated customer service accounts

C. Use hashtags to bring together followers

D. Accept job applications through the platform.

A. Reply directly to followers and have a coversation

B. Set up dedicated customer service accounts

C. Use hashtags to bring together followers

True or False: Every message on WhatsApp is automatically encrypted.

A. True

B. False

A. True

What is Pinterest's central, unique feature?

A. It's based around visual images

B. It's an authoriative news site

C. It's based around real-time status updates

D. It offers streaming music

A. It's based around visual images

What can a user do when they find a image or a pin? (Choose all that apply)

A. Save, or "pin", it to a board

B. Comment on the pin

C. "Shop" the contents of the pin

D. Repost it to a news feed

A. Save, or "pin", it to a board

B. Comment on the pin

C. "Shop" the contents of the pin

How can business advertise on Pinterest?

A. Through promoted pins that slide into user's home feed.

B. Through banner ads at the top of the website

C. Through pop-up ads.

D. Posting comments or direct messaging.

A. Through promoted pins that slide into user's home feed.

Which social media site(s) is best for coders and developers?

A. MyFitnessPal

B. GitHub

C. Stack Overflow

D. Letterboxd

B. GitHub

C. Stack Overflow

Which major social media platfrom has the same unified profile for individuals and brands alike?

A. Twitter

B. Linkedln

C. Facebook

A. Twitter

TikTok is an app that does what?

A. A gaming app

B. Features short-form videos

C. An app to book travel in China

D. A clock and timer app

B. Features short-form videos

What kinds of videos do users post on TikTok?

A. Dance videos

B. Short skits

C. Hashtag challenges

D. All of the above

A. Dance videos

B. Short skits

C. Hashtag challenges

D. All of the above

How can businesses connect to the TikTok audience? (Choose all that apply)

A. Create fun, informal videos

B. Create long sales pitches

C. Cater to a Gen X or Boomer demographic

D. Feature people in their videos

D. Feature people in their videos

On Twitter, you can purchase advertising packages for which kinds of accounts? (Select all that apply)

A. Personal accounts

B. Private accounts

C. Business accounts

A. Personal accounts

C. Business accounts

Which of the following can you do on Messenger? Select all that apply.

A. Share photos and videos

B. Create group chats

C. Play games with friends

D. Send encrypted messages

A. Share photos and videos

B. Create group chats

C. Play games with friends

True or False: Businesses can use stickers on Instagram stories to encourage viewers to engage directly with the business.

A. False

B. True

B. True

True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike.

A. True

B. False

A. True

You recently finished making a new batch of affordable earrings and want to promote your brand and products. Your target audience is teenagers from ages 13-17. On which platform should you make an account?

A. Instagram

B. Facebook

C. Twitter

D. WhatsApp

A. Instagram

You created a dance sequence and want to share your moves and encourage others to participate in a hashtag challenge such as #DiscoDanceChallenge. Which of the following would be an ideal platform?

A. TikTok

B. LinkedIn

C. Github

D. Twitter

A. TikTok

Which of the following is a free messaging app you can use to message your friends and family using internet connection while avoiding SMS fees or charges?

A. Instagram

B. Snapchat

C. Twitter

D. WhatsApp

D. WhatsApp

M1 - W3:

Which of the following specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned?

A. Subgoals

B. A goal

C. Blockers

D. A plan

B. A goal

Which of the following is a free messaging app you can use to message your friends and family using internet connection while avoiding SMS fees or charges?

A. Instagram

B. Snapchat

C. Twitter

D. Whatsapp

True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts.

A. False

B. True

B. True

True or False: It is important to write down your goals.

True

True or False: A goal specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned.

A. True

B. False

A. True

Goals that serve the bigger business goal but may differ between teams or people with different roles are called:

A. Alternative goals

B. Tiered goals

C. Sencondary goals

D. Subgoals

D. Subgoals

Here are some examples of goals for an online clothing store that sold goods for about $80,000 in revenue over the past half year, which do you think are SMART? (Select all that apply)

A. Sell clothes for a total of $100,000 in revenue during the second half of this year

B. Increase the number of visitors for the website

C. Increase the average checkout value to $100 by the end of the year

A. Sell clothes for a total of $100,000 in revenue during the second half of this year

C. Increase the average checkout value to $100 by the end of the year

Does James have everything he needs to get started?

A. No, not quite, James needs a little more information to formulate his SMART goal

B. Yes, the goal James is given is specific so he knows what he needs to focus on

A. No, not quite, James needs a little more information to formulate his SMART goal

When writing your SMART goals, it is important to remember to make them measurable. Which of the following definitions best describes the meaning of a measurable goal?

A. A goal that anyone could understand and is specific and clear enough for team members to understand what should be achieved.

B. A goal that can be evaluated in a quantifiable way, like for instance number or sales, revenue or number of visitors to a website.

C. A goal that has a start and end date.

D. A goal that can help achieve bigger business objectives and align with your greater business strategy.

B. A goal that can be evaluated in a quantifiable way, like for instance number or sales, revenue or number of visitors to a website.

According to the SMART acronym, a goal that has a start and end date is considered:

A. Time-bound

B. Measurable

C. Specific

D. Relevant

A. Time-bound

According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered:

A. Achievable

B. Measurable

C. Specific

D. Relevant

D. Relevant

All of the following are elements of the SMART acronym except:

A. Agile

B. Measurable

C. Specific

D. Relevant

A. Agile

Which of the following are part of the SMART goal framework? Select all that apply.

A. Meaningful

B. Specific

C. Achievable

D. Time-bound

B. Specific

C. Achievable

D. Time-bound

Which of the following goals fit the SMART framework? (Choose all that apply)

A. Get 5,000 website visits in the month of June

B. Increase the number of visitors to 100/day in two months

C. Enroll 500 new customers

D. Increase revenue by 25%

A. Get 5,000 website visits in the month of June

B. Increase the number of visitors to 100/day in two months

Which of the following goals fit the SMART framework? (Choose all that apply)

A. Increase the number of visitors to 100/day

B. Gain 20 new followers on the Facebook page by the end of the month

C. Enroll 500 new customers

D. Increase revenue by 25% by the end of the year

B. Gain 20 new followers on the Facebook page by the end of the month

D. Increase revenue by 25% by the end of the year

Which of the following are examples of Key Performance Indicators [KPIs]? (Choose all that apply)

A. A pie graph that breaks down your audience's favorite color

B. A measurement of website traffic to your new product page

C. The number of subscriptions/sales

D. Your conversion rate for purchases

B. A measurement of website traffic to your new product page

C. The number of subscriptions/sales

D. Your conversion rate for purchases

Which of the following is an important quality of a KPI?

A. Finite

B. Significant

C. Directional

C. Directional

Which of the following is an important quality of a KPI?

A. Directly related to your goal

B. Broad

C. Time-bound

A. Directly related to your goal

Which of the following is an important quality of a KPI?

A. Trainable

B. Measurable

C. Static

B. Measurable

Which of the following is an example of a marketing KPI? Select all that apply.

A. Sales revenue

B. Engagement

C. Conversion rate

D. Influence

A. Sales revenue

C. Conversion rate

Which of the following is an example of a marketing KPI? Select all that apply.

A. Cost per sale

B. Influence

C. Email opens

D. Sales revenue

A. Cost per sale

D. Sales revenue

Which of the following is an example of a marketing KPI? Select all that apply.

A. Brand awareness

B. Engagement

C. Cost per lead

D. Influence

A. Brand awareness

C. Cost per lead

Successful KPIs should:

A. Be quantitative (able to be measured)

B. Directly relate to the business and the SMART goal you drafted

C. Be directional (able to go up or down)

D. Always be accompained by a chart or graph

A. Be quantitative (able to be measured)

B. Directly relate to the business and the SMART goal you drafted

C. Be directional (able to go up or down)

True or False?

The following goal fit the SMART framework:

"Increase the number of visitors to 150/day in three months."

A. True

B. False

A. True

Which of the following is a KPI for the following SMART goal?

A. "Get 10,000 website visits during the month of May"

B. Number of yearly website visits

C. Days of the month

D. Number of monthly website visits

D. Number of monthly website visits

Which of the following do you think would be th best KPI for Vodafone to track related tho this goal?

A. Number of Vodafone website visits

B. Number of app downloads

C. Number of people who like the Facebook Ad

B. Number of app downloads

What's the 5-letter framework through which you should plan your business goals?

SMART

Casey wants to increase sales by 7% for her online furniture store over the course of the next 6 months. This goal meets all of the SMART elements except:

A. Time-bound

B. Relevant

C. Specific

D. Measureable

C. Specific

Sam just started a new food truck business and wants to set up some goals. One of his goals is to get 2,000 customers to sign up for an email newsletter full of coupons and food specials while they are paying for their order. He wants to reach his goal in 3 weeks. Which elements of the SMART acronym does this goal fit? (Select all that apply)

A. Achievable

B. Time-bound

C. Measureable

D. Specific

B. Time-bound

C. Measureable

D. Specific

Maria set a SMART goal for her chocolate business: "Increase the amount of new followers on the business' social media page by 20% by the end of 3 months".

What would be a good KPI for her to use when evaluating if she is reaching this goal?

A. Brand awareness (number of people who know about your brand)

B. Sales Revenue (how much money you generate from sales)

C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

D. Cost per sale (how much it cost in marketing dollars to generate a sale)

A. Brand awareness (number of people who know about your brand)

Maria set a SMART goal for her chocolate business: "Increase online sales by 50% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal?

A. Brand awareness (number of people who know about your brand)

B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

C. Cost per sale (how much it cost in marketing dollars to generate a sale)

D. Sales Revenue (how much money you generate from sales)

B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

Maria set a SMART goal for her chocolate business: "Decrease the use of paid ads to market older products and reduce marketing spending by 30% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal?

A. Brand awareness (number of people who know about your brand)

B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

C. Cost per sale (how much it cost in marketing dollars to generate a sale)

D. Sales Revenue (how much money you generate from sales)

C. Cost per sale (how much it cost in marketing dollars to generate a sale)

Devon set a SMART goal for his hand-knit sweater business: "Increase revenue from sweater sales by 25% by the end of the year".

What would be a good KPI for him to use when evaluating if he is reaching this goal?

A. Brand awareness (number of people who know about your brand)

B. Cost per sale (how much it cost in marketing dollars to generate a sale)

C. Sales Revenue (how much money you generate from sales)

D. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

C. Sales Revenue (how much money you generate from sales)

Devon set a SMART goal for his hand-knit sweater business: "Gain 20% more new customers by the end of the year".

What would be a good KPI for him to use when evaluating if he is reaching this goal?

A. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

B. Brand awareness (number of people who know about your brand)

C. Sales Revenue (how much money you generate from sales)

D. Cost per lead (how much it cost in marketing dollars to generate a sale)

A. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

Devon set a SMART goal for his hand-knit sweater business: "Create more effective social media ads to gain 5% more customers through social media than the previous month".

What would be a good KPI for him to use when evaluating if he is reaching this goal?

A. Sales Revenue (how much money you generate from sales)

B. Cost per lead (how much it cost in marketing dollars to generate a sale)

C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

D. Brand awareness (number of people who know about your brand)

C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

Calla and Ivy set a SMART goal for their B2C flower business: "Gain 25% more sales from the people who visit the website in the next six months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?

A. Subscriptions

B. Cost per sale

C. Sales revenue

D. Conversion rate

D. Conversion rate

Calla and Ivy set a SMART goal for their B2C flower business: "Direct 20% more customers to the website through social media posts in the next three months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?

A. Subscriptions

B. Cost per sale

C. Sales revenue

D. Website traffic

D. Website traffic

After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound.

A. False

B. True

A. False

M1-W4:

As a marketer, you want to reach your target audience. This means you want to get your marketing message in front of:

A. Everyoneterm-81

B. Anyone who has heard of your business before

C. People who are most likely to be interested in your product

C. People who are most likely to be interested in your product

When determining your target audience, it is good to write down the demographics of the people you are targeting. These demographics include which of the following? (Select all that apply)

A. Household income

B. Gender

C. Age

D. Education and/or occupation

A. Household income

B. Gender

C. Age

D. Education and/or occupation

True or False: Meta Business Suite Insights can precisely determine who's interacting with your page and give you real-time data when you test different marketing strategies.

A. True

B. False

A. True

Some steps you can take to get a better picture of your target audience include which of the following? (Select all that apply)

A. Describe current customer

B. Talk to customers, friends or strangers

C. Pay a large company to do research for you

D. Monitor the competition and its target audience

A. Describe current customer

B. Talk to customers, friends or strangers

D. Monitor the competition and its target audience

Social media data that can help you determine your target audience includes which of the following? (Select all that apply)

A. Page visitors' prior purchasing habits

B. Page visitors' social security numbers

C. Page visitors' geographic location

D. Page visitors' age

A. Page visitors' prior purchasing habits

C. Page visitors' geographic location

D. Page visitors' age

All of the following social media data can help you determine your target audience except:

A. Page visitors' geographic location

B. Page visitors' social security numbers

C. Page visitors' age

D. Page visitors' prior purchasing habits

B. Page visitors' social security numbers

True or False: When outlining your target audience, you should consider audience needs, interests, and demographic data.

A. False

B. True

B. True

True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel.

A. False

B. True

B. True

True or False: A customer journey refers to the process a user goes through when purchasing a product.

A. True

B. False

A. True

True or False: Depending on the stage a person is in, different types of messages will work better than others.

A. False

B. True

B. True

True or False: The customer journey is always equally explicit or linear.

A. False

B. True

A. False

Which of the following is NOT part of the Customer Journey template?

A. Conversion: How can I get my target to take action?

B. Advocacy: How can I make my target into an advocate?

C. Desire: How can I show my target my product really fits in their life?

D. Love: How can I get my customer to feel a deep emotional attachment to my product?

D. Love: How can I get my customer to feel a deep emotional attachment to my product?

Which of the following research tools allows you to view insights about your audience for multiple social media platforms? (Choose all that apply)

A. Meta Business Suite Insights

B. Google Analytics

C. Twitter Business Analytics

D. Linkedin Audience Insights

A. Meta Business Suite Insights

B. Google Analytics

Which of the following research tools lets you track the keywords your followers are searching for, their online posting behavior, and the devices they use?

A. Meta Business Suite Insights

B. Google Analytics

C. Twitter Business Analytics

D. Linkedin Audience Insights

C. Twitter Business Analytics

Which of the following research tools lets you track what industries people are interacting with your business from?

A. Twitter Business Analytics

B. Linkedin Audience Insights

C. Google Analytics

D. Meta Business Suite Insights

B. Linkedin Audience Insights

Can you put the different stages of the typical customer journey in oder?

A. Awarness - Interest - Desire - Conversion - Advocacy

B. Interest - Awarness - Desire - Advocacy - Conversion

C. Advocacy - Awarness - Interest - Desire - Conversion

A. Awarness - Interest - Desire - Conversion - Advocacy

Things you should consider when outlining your target audience include which of the following? Select all that apply.

A. Your target audience's eating habits

B. Key demographic data that describes your target audience

C. Your taet audience's interests

D. Your target audience's needs

B. Key demographic data that describes your target audience

C. Your taet audience's interests

D. Your target audience's needs

After months of thinking about the new laptop she heard about from a friend, Anna finally decides it's time to buy it. In what stage of the customer journey is Anna?

A. Desire

B. Advocacy

C. Awareness

D. Conversion

D. Conversion

What do marketers use to represent the process of moving people through the customer journey?

A. The awarness funnel

B. The interest process

C. The marketing funnel

D. The customer process

C. The marketing funnel

It's possible for a company to have more than one target audience.

A. True

B. False

A. True

Envy is a stage in the typical customer journey.

A. True

B. False

B. False

Leonard receives an email about a new Bluetooth headphone brand. At first he isn't totally interested, but a week later his headphones break and he decides to look into the product's features. In which stage of the customer journey is Leonard?

A. Conversion

B. Advocacy

C. Desire

D. Interest

D. Interest

Will just saw an Instagram ad for a sweatshirt claiming to be thterm-56e comfiest sweatshirt ever. In which stage of the customer journey is Will?

A. Desire

B. Conversion

C. Advocacy

D. Awareness

D. Awareness

Which of the following are stages in the typical customer journey? (Select all that apply)

A. Awarness

B. Envy

C. Conversion

D. Advocacy

A. Awarness

C. Conversion

D. Advocacy

M1 - W5:

When you are focused on brand building, what kind of social media platform can help the most?

A. Publishing or sharing platforms

B. Platforms that offer immediate shopping integration

C. Messaging platforms

D. Collaboration or networking platforms

A. Publishing or sharing platforms

When you are focused on generating sales or sales leads through social media marketing, what kind of social media platform can help the most?

A. Publishing or sharing platforms

B. Platforms that offer immediate shopping integration

C. Messaging platforms

D. Collaboration or networking platforms

B. Platforms that offer immediate shopping integration

When you are focused on providing customer service, what kind of social media platform can help the most?

A. Publishing or sharing platforms

B. Platforms that offer immediate shopping integration

C. Messaging platforms

D. Collaboration or networking platforms

C. Messaging platforms

When you are focused on building an online community, what kind of social media platform can help the most?

A. Publishing or sharing platforms

B. Platforms that offer immediate shopping integration

C. Messaging platforms

D. Collaboration or networking platforms

D. Collaboration or networking platforms

Let's think about Calla & Ivy, the flower business again. For now, Imra manages social media for the company by herself. Which of the following platforms would you suggest she focuses on?

A. Linkedln

B. Youtube

C. Instagram

D. Pinterest

C. Instagram

D. Pinterest

You're looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be:

A. LinkedIn

B. Facebook

C. Instagram

D. TikTok

B. Facebook

Your're looking to build a community online. Your go-to social media platform should be:

A. TikTok

B. Facebook

C. Instagram

D. Linkedln

B. Facebook

You're looking to advertise specifically to teens. Your go-to social media platform should be:

A. Facebook

B. TikTok

C. Instagram

D. LinkedIn

B. TikTok

You're looking to do visuals-first advertising online. Your go-to social media platform should be:

A. Instagram

B. Facebook

C. LinkedIn

D. TikTok

A. Instagram

You're looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be:

A. LinkedIn

B. TikTok

C. Facebook

D. Instagram

A. LinkedIn

You are a fashion brand looking to create an immediate avenue for shopping. Your go-to social media platform would be:

A. Instagram

B. Linkedln

C. Tiktok

D. Facebook

D. Facebook

Which part of your Linkedln profile should be your virtual elevator pitch?

A. Summary

B. Background

C. Skills & Accomplishments

A. Summary

What is a corporate social media policy intended to achieve?

A. Interest sales, protect the brand, guard against legal risks

B. Attract influencers, empower employees, guard against legal risks

C. Empower employees, protect the brand, guard against legal risks

D. Protect the brand, discourage employees from posting on personal accounts, guard against legal risks

C. Empower employees, protect the brand, guard against legal risks

Which of the following is not included in establishing a corporate social media policy?

A. Verify employees' responsibilities

B. Reinforce What's considered confidential information

C. Authorize graphic design and image specifications

D. Provide a plan for dealing with conflict

C. Authorize graphic design and image specifications

Microsoft's "Guidelines for Successful Blogging" are not in Microsoft's official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of "Microsoft's Blogging Policy & Guidelines"? (Select all that apply.)

A. Your blog posts should garner as much reaction as possible

B. Make friends with your corporate communications department and learn how to work with them

C. There is no need to identify yourself

D. Respect existing confidentiality agreements

B. Make friends with your corporate communications department and learn how to work with them

D. Respect existing confidentiality agreements

IBM works with employee bloggers, training them to advance the company's goals and corporate reputation. Which of the following is part of "IBM's Blogging Policy & Guidelines"? (Select all that apply)

A. You may cite or reference clients, partners, or suppliers without their approval.

B. You do not need to make yourself or your role at IBM known.

C. You must make it clear that you are speaking for yourself and not on behalf of IBM.

D. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time — protect your privacy.

C. You must make it clear that you are speaking for yourself and not on behalf of IBM.

D. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time — protect your privacy.

Determine whether the following statement is true or false:

Consumers today expect brands to be present on their favorite social media platforms.

A. False

B. True

B. True

Determine whether the following statement is true or false:

It is mandatory to fill out the Skills & Accomplishments section of your LinkedIn profile.

A. True

B. False

B. False