100 Days of Growth – Vocabulary Flashcards

This set of 100 vocabulary flashcards distills every growth-hacking tactic from the book “100 Days of Growth.” Each card names a specific tip and provides a concise definition so you can quickly review, memorize, and apply the strategies to spur business growth.

Free Company T-Shirt

Giving away branded T-shirts to friends, prospects, and customers to build awareness and loyalty.

Welcome Email

An automated, personalized first email that greets every new customer and sets the tone for the relationship.

VIP Beta Launch

Invite-only early access program that creates exclusivity and buzz before a full product release.

HARO Brand Buzz Boost

Using Help A Reporter Out to supply expert quotes and earn press coverage for your company.

Education-Focused Email Series

A short, free email course that teaches prospects and positions your brand as a helpful authority.

Promise, Not Features Headline

Homepage headline that states the benefit customers receive instead of describing product features.

Lean Homepage A/B Test

Low-cost split tests of key homepage elements (headline, CTA, layout) to raise conversions.

Quick Feedback Request

Simple on-site form or pop-up asking visitors one targeted question to gather insight fast.

Personalized Call-To-Action

CTA button copy tailored to the user’s problem or goal rather than generic 'Buy Now' text.

Handwritten Thank-You Letter

Sending physical, personalized notes to new customers to surprise and deepen loyalty.

“Get Right To The Point” Landing Page

A stripped-down, single-purpose page that removes distractions and focuses on one conversion goal.

Lean Social Branding Design Technique

DIY creation of consistent social graphics with tools like Canva to keep branding professional yet cheap.

Screencast Product Demo

Recorded walkthrough video showing how the product works to educate and convert prospects.

Promotion-Driven Godzilla Blog Post

A 2,000+ word, resource-rich article written specifically for heavy promotion and sharing.

Elevator Pitch Explainer Video

A sub-2-minute video that clearly states what the company does, why it matters, and how to act.

Editorial & Social Calendar Strategy

Planning blog and social content in advance with calendars to stay consistent and strategic.

Surprise First, Ask Second Guest Post

Mentioning a target blog in your own content before pitching them for a guest post to warm the outreach.

Trigger-Based Customer Email Series

Automated emails sent when users take (or fail to take) specific actions during their lifecycle.

Industry Influencer Blog Post

Round-up article featuring expert quotes that drives traffic and builds relationships with influencers.

Social Proof Confidence-Booster

Displaying testimonials, numbers, ratings, or logos to reassure visitors and increase trust.

Progress Bar

Visual indicator of completion that motivates users to finish onboarding, checkout, or setup tasks.

Beefy Customer Testimonial

In-depth testimonial delivered as a video, case study, or spotlight post rather than a short blurb.

Live Chat

Real-time website chat tool used to answer questions, learn objections, and boost conversions.

Tell Your Story, Sell More Products Method

Sharing an authentic brand story to create emotional connection and drive sales.

Responsive Design Conversion Strategy

Making the site mobile-friendly so visitors on any device can navigate and convert smoothly.

“Unboxing” Video

Fun video of a product being opened to recreate buyer excitement and entice prospects.

Free Ebook / Resource

Downloadable guide offered in exchange for an email address to grow list and authority.

Demographic-Targeted Blog Post

Content written for a narrowly defined subgroup of your broader audience to drive specific traffic.

Top Posts Digest

Compilation of the site’s most popular articles resurfaced to new readers for extra mileage.

Social Media / Blog Giveaway

Contest that awards a desirable prize to grow followers, engagement, and email subscribers.

Gated Content Method

Requiring an email or social share before accessing high-value content to capture leads.

Weekly Roundup Blog Post

Curated list of the week’s best industry content published on your blog to build credibility.

Free Tool That Helps & Converts

Simple, useful tool or template released free to attract traffic, links, and opt-ins.

Better Subject Line

Systematic A/B testing of email subject lines to improve open rates.

Social Integration Technique

Embedding share bars, social logins, and commenting widgets to blend site and social activity.

Upsell Email

Contextual message that offers current users an upgrade or add-on while stressing added value.

LinkedIn Group Authority Hack

Creating and moderating a LinkedIn group on a niche topic to position yourself as an industry leader.

Exclusive Interview Blog Post

Publishing a Q&A with a high-profile expert on your own blog to pull in their audience.

Refer-A-Friend Program

Formal incentive scheme rewarding customers who bring in qualified referrals.

Exit Intent Pop-Up

Pop-up that appears when a visitor is about to leave, capturing emails or offering a deal to retain them.

Big Brother Hack

Using heatmaps and user-testing recordings to observe visitor behavior silently and optimize pages.

Industry Trade Show Brand Boost

Attending or exhibiting at trade shows to network, generate leads, and raise brand visibility.

Niche-Focused Blog Strategy

Launching a highly specialized blog that becomes a go-to resource for a targeted audience segment.

Twitter Chat

Scheduled, hashtag-based discussion on Twitter that engages followers and showcases expertise.

Testimonials / Case Studies Strategy

Ongoing process of collecting and showcasing customer success stories to build trust.

Online Reviews Request

Proactively asking satisfied customers to post reviews on third-party sites to boost reputation.

Promotion Swap

Informal agreement where two companies regularly share each other’s content with their audiences.

Marketing Partnership Strategy

Co-creating content or campaigns with complementary brands for shared reach and cost.

Udemy Credibility Booster

Teaching a course on Udemy to position yourself as an expert and attract new leads.

Stayin’ Alive Content Strategy

Repurposing high-performing blog posts into new formats (slides, videos, infographics) to extend life.

Co-Branded Infographic

Joint infographic produced with a partner, leveraging both audiences for wider distribution.

Inactive Users Email

Re-engagement message designed to lure dormant users back to the product.

Blog Comment Technique

Regularly leaving thoughtful comments on relevant blogs to build relationships and referral traffic.

Animated GIF Tutorial

Short looping GIF that visually demonstrates a feature or process for quick user education.

Timely Piggyback Social Media Post

Social update that riffs on trending events or holidays to join larger conversations and boost reach.

VIP Event

Exclusive in-person gathering for select customers, partners, or media to create buzz and capture leads.

Countdown Urgency Conversion Technique

Using a ticking timer on pages or emails to instill scarcity and push immediate action.

Gamification Engagement Method

Incorporating points, badges, or rewards into product workflows to motivate user activity.

Copywriting For Growth Strategy

Crafting and testing persuasive copy across site and emails to increase conversions.

Rare CEO/Owner/Founder Email

Occasional direct email from the founder that grabs attention and generates high engagement.

Visible Phone Number Hack

Displaying a prominent phone number to increase trust and allow quick sales conversations.

Targeted Social Ad

Paid Facebook, Twitter or YouTube ad aimed narrowly at an ideal demographic or interest set.

Net Promoter Score

Simple survey asking how likely customers are to recommend you, used to gauge loyalty and growth.

Timely Holiday Offer

Special promotion sent around major holidays when customers expect deals and buy more readily.

Same Post, Different Tweets Promotion Trick

Sharing the same blog post multiple times with varied copy and media to maximize social reach.

Content Ideation Research Technique

Using tools like Buzzsumo to analyze high-performing articles and inspire winning content ideas.

Ongoing Keywords List

Living document of keyword research categories continually updated to guide SEO and content plans.

UGC Growth Strategy

Campaigns that encourage users to create and share content featuring your brand or products.

Advanced Split-Test Facebook Ad

Running structured A/B tests on ad image, copy, and targeting to find the highest-converting combo.

Original Graphics Hack

Designing custom images (quotes, stats, product shots) to boost social engagement and shares.

Value-Based Video Series

Sequential educational videos uploaded to YouTube that solve problems and build authority.

Niche-Focused Forum Participation Technique

Active involvement in specialized forums (Reddit, Quora, niche boards) to network and drive traffic.

Loyal Customer Surprise Gift

Unexpected present or gesture that delights top customers and fuels word-of-mouth.

Helping Hand Hack

Automatic messages triggered when users struggle, offering proactive help before they ask.

FAQ Blog Post Series

Multi-post series answering the top questions prospects ask, serving both SEO and support needs.

Cold Email

Carefully crafted outreach email to contacts who don’t yet know you, aiming for partnerships or sales.

Personalization Everywhere Hack

Adding user-specific details in emails and on-site content to increase relevance and conversions.

FOMO Conversion Hack

Leveraging fear of missing out with scarcity or limited-time messaging to motivate purchases.

Better Email Signature

Enhanced signature that includes strategic links, calls-to-action, or social proof.

Quick Way To Perform Competitor Research

Using tools like SEMrush or Quick Sprout to uncover rivals’ traffic, keywords, and tactics quickly.

Endorsement From a Well-Known Hero

Securing a celebrity or industry leader’s backing to enhance credibility and attract customers.

PR Push Outreach & Pitch Strategy

Personalized pitching of newsworthy stories to journalists and bloggers for media coverage.

Blog RSS Email

Automatic email that goes to subscribers whenever a new blog post is published using RSS-to-email.

Conversion-Driven About Page

'About Us' page redesigned with story, social proof, and CTA to actively convert visitors.

“Let’s Be Weird” Marketing Campaign

Unconventional, attention-grabbing stunt or video that generates buzz and highlights the brand.

1-2-3 Onboarding Email

Welcome email that gives new users three clear, simple steps to get started successfully.

Never Eat Alone Strategy

Scheduling frequent lunch or coffee meetings to network and build valuable relationships.

“Aha! Moment” Optimization Phase

Identifying when users first perceive product value and optimizing onboarding to reach that point faster.

Email Later Hack

Scheduling emails to arrive at times when high-profile recipients are least busy and more responsive.

Employee Happiness Hack

Initiatives and surveys that keep employees engaged, satisfied, and loyal to the company.

Lean Sign Up Form

Reducing signup fields to the minimum needed, then testing against the longer version.

Free Trial

Limited-time, no-cost access to the full product to encourage sign-ups and demonstrate value.

Us vs. Them Landing Page

Comparison page highlighting your advantages over specific competitors to sway undecided buyers.

Integration Partners Strategy

Building and marketing product integrations with complementary apps to reach new user bases.

Team Spotlight Video

Short video showcasing employees to humanize the brand and build trust with customers.

Upgrade Offer

Email or in-app prompt that presents a compelling, time-sensitive reason to move to a paid tier.

Give Back Hack

Aligning with charitable causes or donating resources to improve brand image and morale.

Industry Report

Data-driven study of market trends published to establish thought leadership and generate leads.

Exit Interview

Survey or conversation with departing customers to learn why they left and how to improve.

Win-Back Email

Targeted message to former customers highlighting updates or offers to entice their return.