Media FINAL

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Last updated 3:45 AM on 12/7/24
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29 Terms

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Claude Chappe

An inventor known for creating the optical telegraph system, which was an early method of long-distance communication.

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Lumiere Brothers

Inventors of the cinematograph, they are credited with the birth of cinema and held the first public film screening in 1895.

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Digital immigrant

A person who grew up before the widespread use of digital technology and has had to adapt to it later in life.

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First Amendment freedoms

The First Amendment guarantees five freedoms: speech, religion, press, assembly, and petition.

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Media entities

Businesses that create and distribute content; their goal is to attract audiences for advertising revenue.

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Ida B. Wells

A journalist and activist whose work highlighted racial injustices and exposed lynching in America.

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Media literacy

The ability to access, analyze, evaluate, and create media in various forms.

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Narcotizing dysfunction

A phenomenon where excessive exposure to media leads to apathy and inaction regarding social issues.

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Uses and gratifications theory

A theory that explains how people use media to satisfy various needs and desires.

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Long Tail

A marketing concept that refers to the niche products that sell in small quantities but can collectively make a significant profit.

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Mass media

Forms of communication designed to reach a large audience, such as television, radio, newspapers, and magazines.

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Telegraph

An early communication device that transmits messages over long distances using electrical signals.

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Sensationalism

A style of reporting that emphasizes shocking or dramatic events to attract attention.

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Censorship

The suppression of speech, public communication, or other information, often by governmental bodies.

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Investigative journalism

A form of journalism that seeks to uncover and report on issues of public interest, often involving corruption or wrongdoing.

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Digital photography

A method of capturing and storing images electronically, allowing for easy distribution and sharing.

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Narrowcasting

A media strategy that focuses on targeting a specific audience or demographic rather than broadcasting to a general audience.

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Public relations

The practice of managing and disseminating information from an organization to the public to shape its perception.

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Propaganda

Information, especially biased or misleading, used to promote a particular political cause or point of view.

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Public opinion

The collective preferences and attitudes of the public towards issues or topics.

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Pseudoevent

An event created for the purpose of media coverage, often lacking genuine significance.

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Moore’s Law

The observation that the number of transistors on a microchip doubles approximately every two years, leading to increased performance and capability.

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Stigma removal

Efforts to change public perceptions about certain groups or individuals to eliminate social stigma.

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Marketplace of ideas

A concept that suggests that in a free and open discussion, the best ideas will win out.

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Visual literacy

The ability to interpret and make meaning from information presented in the form of an image.

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Balanced diet approach to media

Encouraging a diverse consumption of media types and content to gain a well-rounded perspective.

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Libel vs. slander

Libel refers to written defamatory statements, while slander refers to spoken defamatory statements.

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Journalistic objectivity

The principle that journalism should be free from bias and that reporters should strive to be fair and impartial.

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Investigative journalism components

Investigation, analysis, documentation, and reporting of significant issues.