Thẻ ghi nhớ: Unit 7: Marketing | Quizlet

Distribution channel

All the companies or individuals involved in moving a particular good or service from the producer to the consumer.

To launch a product

To introduce a new product onto the market.

Market opportunities

Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services.

Market research

Collecting, analyzing and reporting data relevant to a specific market situation (such as a proposed new product).

Market segmentation

Dividing a market into instinct group of buyers who have different requirements or buying habits.

Point of sale

Places where goods are sold to the public - shops, stores, kiosks, market, stalls, etc.

Product concept

An idea for a new product, which is tested with target consumers before the actual product is developed.

Product feature

Attributes or characteristics of a product: quality, price, reliability, etc.

Sales representative

Someone who contacts existing and potential customers and tries to persuade them to buy goods or services.

Conversional marketing

is the difficult task of reversing negative demand, e.g. for dental work, or hiring disabled people.

Stimulational marketing

is necessary where there's no demand, which often happens with new products and services.

Developmental marketing

involves developing a product or service for which there is clearly a latent demand, e.g. a non-polluting and fuel-efficient car.

Remarketing

involves revitalizing falling demand, e.g. for churches, inner city areas, or ageing film stars.

Synchromarketing

involves altering the time pattern of irregular demand, e.g. for public transport between rush hours, or for ski resorts in the summer.

Maintenance marketing

is a matter of retaining a current (maybe full) level of demand in the face of competition or changing tastes.

Demarketing

is the attempt (by governments rather than private businesses) to reduce overfull demand, permanently or temporarily.

Countermarketing

is the attempt to destroy unwholesome demand for products that are considered undesirable, e.g. cigarettes, drugs, handguns, or extremist political parties

Inbound Marketing

•the main focus is customer-centric, and the content is created around that, e.g., blogs, social media channels, and more.

Outbound marketing

deals with the direct need of the product and is usually distributed to a wideband audience, through billboards, televised advertisements, magazines, etc.

marketing network

consists of the company and its supporting stakeholders—customers, employees, suppliers, distributors, retailers, ad agencies, university scientists, and others—with whom it has built mutually profitable business relationships