Les 3

Crossmedia vs transmedia

• Verhaallijn die door verschillende apparaten opgepikt wordt

  • →Niet hetzelfde maar passen wel in elkaar

Basic design

• What is the story I want to tell?

• How will I deliver the story?

• What kind of audience participation do I want or need?

• How will audience participation affect the story over time?

• How much is based in the real world vs. a fictional world?

• Als je het goed doet, blijft het proces lopen

Transmedia storytelling cube

• Control

• Impact

• Context

Control

How much freedom does the audience have to create their own experience and how much control will you have as the author?

Impact

What long-lasting impact will the audience have on the evolution of the experience?

Context

How much of the experience is based in a fictional world and how much exists in “real life”?

Sticky criteria for storytelling

• Kiss

• Surprise

• Concrete

• Emotional

• Stories

• Believable

Kiss

Keep it simple, stick to one idea

Surprise

Tell your story in an original way

Concrete

Make the audience understand your story

Emotional

It is about feelings, not data

Stories

Nobody remembers a sales pitch

Believable

Make it personal and human

Storyworld

= The overarching STORYWORLD of a transmedia project. You use different media within one story to tell different subplots.

Multiple-ending & branching path verhalen

• Influence stories at certain points, like e.g. ‘Bandersnatch’

• The viewer has the feeling he can form the story throughout his decisions

• The arena the story takes places is still determined by the storyteller.  He must:

  • choose the points where the viewer can influence the story

  • determine the relation between the points and the choices the viewer can make

Open ended stories & fully player-driven verhalen

• A storyworld where the viewer can make his own story from A to Z

• Interactivity and viewer experience are key

• Examples: ’The Sims’ game or most MMOGs

Basic story design patterns

• Parallel

• Path

• Program

• Tangent

Parallel

• Different videos with a fixed timeline

• The content differs video from video

• You can skip from video to video without an interruption

• The soundtrack can be the same for all video

Path

• The path describes the relationship between the different videos

• These are the ‘pick your path’ or ‘choose your own adventure’ videos

• The viewer gets some choices to influence the story

• This enhances the viewer experience within each video

Program

• The central video is the HUB for the other videos which the viewer can explore

• There is no timeline, except maybe for the individual videos

• There is no definite end

• The story is completely non-linear

Tangent

• Similar to Program, except there is a link / relationship to the other videos

• For example: you can only skip to a certain video at a certain point in your story

• After you watched a ‘branch’ video you return to your main story video or you go on

Engagement pyramid

• Curating

• Producing

• Commenting

• Sharing

• Watching

Curating

→ users moderate content

Producing

→ users produce, publish, distribute content

Commenting

→ users comment on other users messages

Sharing

→ users actively place status updates

Watching

→ Users consume content

1/9/90 rule

• 90 % is a viewer

• 9 % is commenter, watching & sharing, not co-operating

• 1 % is creator, sharing, participating and influencing the story

Transmedia Storytelling

= telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration.