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Tradeoff
the exchange of one benefit or advantage for another that is thought to be better

Incentives
something that motivates a person to take a particular course of action; could be positive or negative
Resource
anything used to produce an economic good or service
Microeconomics
the study of the economy at the level of individuals, households, and businesses
Macroeconomics
the study of the workings of the economy as a whole
Margin
One more
Marginal cost
what is given up by adding one more unit to an activity
Marginal benefit
what is gained by adding one more unit to an activity
Marginal utility
the extra satisfaction or pleasure achieved from an increase of one additional unit of a good or service
scarcity-forces-tradeoffs principle
the idea that limited resources force people to make choices and face tradeoffs when they choose
no-free-lunch principle
the idea that every choice involves tradeoffs; a restatement of the scarcity-forces-tradeoffs principle

cost-versus-benefits principle
the idea that people choose something when the benefits of doing so outweighs the cost

future-consequences-count principle
the idea that decisions made today have effects in the future

Invisible hand
Adam Smith's metaphor to explain how an individual's pursuit of economic self-interest can promote the well-being of society as a whole

Economics
How decisions are made about scare resources used to satisfy the wants and needs of society.
Consequences
The result realized following a decision. Often described as either positive or negative.
Scarcity
The inability to satisfy all wants at the same time. All resources and goods are limited. This requires consumers to make choices.

Monetary Incentives
Motivates buying decisions by saving consumers money.

Non-Monetary Incentives
Motivates buying decision by satisfying an intrinsic need "I look great in theses jeans".

Opportunity Cost
The next best alternative given up when a choice is made.

Supply
The amount of goods or services producers are willing and able to sell at a certain price.
Utility
The satisfaction gained from consumption
Land (Natural Resources)
Renewable and nonrenewable raw materials found in nature and used in the production of goods and services.

Factors of Production
The means through which goods and services are produced.

Capital Resources
Physical goods and equipment required for the production of goods and services.

Entrepreneurs
Risk takers and innovators that recognize opportunities in the marketplace and create businesses that produce goods & services.

Labor (Human Resources)
Skills and knowledge acquired through experience & education used in the production of goods and services.
