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scientific process: 4
identify a question
form a hypothesis
gather info
analyze data
theory: 2
a plausible or scientifically acceptable general principle or body of principles offered to explain phenomena
a big conclusion based on multiple past findings
what makes a good theory: 4
organize info in a meaningful, logical way
if it’s testable (disprovable)
predictions are supported by research
conforms to law of parsimony
law of parsimony
when two potential solutions are presented, go with the easier one
why is studying humans difficult: 3
complexity
variability
reactivity (different reactions when observed vs not)
hindsight understanding
after viewing a behaviour, propose an explanation that makes sense in that context
understanding through hypothesis testing
test possible explanations through the scientific method
operational definition: 2
a description of a property in concrete, measurable terms (going to say exactly what’s being studied and how it’s being measured)
essentially making sure you are measuring what you want to measure
descriptive research
describe behaviour in nature (describe what you see — hindsight understanding)
case studies
a method of gathering scientific knowledge by studying a single individual
pro and con for case studies
pro: important for testing particular theories or exceptional cases
con: not generalizable
survey research: sample
a subset of individuals from the population (give people questions that they fill out and choosing the representative sample that represents the population)
naturalistic observation: 2
observing people in their natural environment, when they do not know that they are being observed
one of the best ways to avoid demand characteristics
limits of naturalistic observation: 3
experimenter cannot inform a person that they are being observed
makes it difficult to study many things
requires long periods of observation to get a single measure of a desired behaviour
correlational research/studies
looking for relationships between variables and asking if they’re related. cannot tell if variable a causes variable b
correlation doesn’t equal
CAUSATION
correlation
compare the pattern of variation in a series of measurements between variables
positive correlation
an increase (or decrease) in one variable relates to an increase (or decrease) in the other
negative correlation
an increase in one variable relates to a decrease in the other
strength of correlations: 4
perfect correlations: r = +1 or -1
positive correlations: (0 greater than r less than or equal to +1)
negative correlations: (-1 greater than or equal to r less than 0_
no correlation: r = 0
benefits of correlations: 3
make knowledgable predictions about the future/past
can give an idea which variables to use in an experiment to determine casualties
can be used to study things where the manipulation of variables is impossible
experimentation: 2
only way to infer causality is through the development of an experiment
a technique for establishing the casual relationship between variables (to make sure it is the variable causing it and nothing else)
variable:
property whose value can chance across individuals and over time
independent variable
variable that is manipulated in an experiment
dependent variable
variable that is measured in a study
step 1 of manipulation in experiments 3
determine what you want to study
identify your independent variables, dependent variables, and measures
between-subjects or within-subjects design
between subjects: 2
two groups of different subjects
control group and experimental group
within-subjects
one group where the participants serve as both the control and experimental groups
placebo
harmless substance that looks like a treatment drug, used to counter experimentation effects
reliability in measurements
produce the same measurement when measuring the same thing
validity in measurements
must be conceptually related to the property of study
power of measurements
ability of a measure to detect the conditions specified in operational definition
demand characteristics
aspects of an observational setting that make people behave as they think they should
how to avoid demand characteristics: 3
ensure participant anonymity and confidentiality
deception
filler items
how to reduce observer bias: 2
double blind studies (neither the researcher nor the participant knows which is treatment, and which is control)
automated measurement devices (remove human element and replace them with computers for example)
central tendency
value of measurements near the center or midpoint of a distribution
mode, mean, and median
mode: value of the most frequently observed measurement
mean: average value of all measurements
median: value in the middle of the distribution
range:
value of the largest measurement in a frequency distribution minus the smallest
standard deviation:
describes the average difference between the measurements in a frequency distribution and the mean of that distribution
normal distribution characteristics: 4
gaussian distribution (bell curve)
symmetrical
central peak
tails off to both ends
inferential statistics:
tests significance of differences between groups to see if the effect we are observing is meaningful
when and ONLY when can you claim meaningful results
when you can report that you are 95% sure that random assignment has not failed (that if it weren’t for the manipulation, results in both groups would be roughly the same)
what does p < 0.05 mean
the probability that random assignment failed and that the results can be attributed to some other variable (chance) is less than 5 percent
null hypothesis:
any observed differences between the samples are due to chance
what will the experiment have if the results worked out and p < 0.05
internal validity
internal validity
characteristic of an experiment that establishes the casual relationship between variables
external validity
experimental property where variables have been operationally defined in a normal, typical, or realistic way
1979 belmont report: 3
respect peoples right to make decisions for and about themselves without influence or coercion
minimize risks and maximize benefits
must distribute the benefits and risks equally to participants without prejudice towards particular individuals/groups
ethical considerations of APA: 3
informed consent: agree to risks and benefits
freedom from coercion: can’t be forced to participate
protection from harm: protect their participants from physical or psychological harm
debriefing as ethics with humans
if a participant is deceived in any way during/before experiment, they must be told about true purpose and informed of deception
confidentiality as ethics with humans
private and personal information kept confidential
APAs code for working with animal subjects: 2
must be trained in research methods and experienced in the care of lab animals
must minimize the discomfort, infection, illness, and pain of animals
ethics with animals: 3
animals cannot be subjected to discomfort and pain unless alternative procedures are unavailable
study must show significant benefit to society for these works to be approved
must perform all surgical procedures under appropriate anesthesia and must minimize animal’s pain after surgery and during recovery