Module 20 “Sociological Perspectives on the Media”

Narcotizing Dysfunction

A phenomenon in which media provides massive coverage until audiences become numb to issues and fail to act.

Digital Divide

The gap between those who have easy access to digital technology and those who do not.

Gatekeeping

The process by which a select few can control what information reaches the public or media audience.

Hyper Consumerism

The practice of buying more than needed, often promoted by the media.

Socialization

The process by which the media helps shape our beliefs, norms, and behaviors.

Stereotype

An unreliable generalization about all members of a group that fails to recognize individual differences.

Social Capital

The collective benefit of social networks built on reciprocal trust.

Mass Media

Print and electronic instruments of communication that carry messages to widespread audiences.

Functionalist Perspective

Views media as performing important functions like entertainment, socialization, and promotion of norms.

Conflict Perspective

Argues that media reflects and exacerbates divisions in society, maintaining the dominance of powerful groups.

Feminist Perspective

Highlights media's role in misrepresenting genders and promoting stereotypes about women.

Queer Perspective

Focuses on the representation of LGBTQ individuals in media, noting their frequent invisibility.

Normative Behavior

Expected standards of behavior within a society, often reinforced through media.

Collective Experience

Shared experiences and common understandings that media can provide to a society.

Product Placement

A form of advertising where branded products are featured in media.

FaceTime, Zoom, and Video Conferencing

Technologies that enable remote communication and social interaction, especially during crises.

User-Generated Content

Content created by users of an online platform, such as social media.

Online Reviews

Peer recommendations that significantly influence consumer behavior and choices.

Cultural Invasion

The fear of losing cultural identity as foreign media dominate local content.

Cyber Bullying

The use of electronic communication to bully a person, typically by sending threatening messages.

Visual Sociology

A field that studies the effects of visual images on society and culture.