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factors effecting trust in government
economic conditions, political scandals, national security concerns
economic conditions
Recessions vs Booms, inflation, unemployment/jobs market, etc
political scandals
Major speaking gaffes, personal improprieties, unpopular laws or enforcement of laws, personal history, corruption etc
current trends in gov confidence
Tends to swing back and forth depending on a lot of factors
Tends to be higher during crises and wartimes (but not always, see Covid), and lower during fierce polarization or rapid social change
impact of media on public perception
Media shapes perception (it’s not about what you say, it’s about what people think you said)
Modern era this is more true than ever with differing and emerging types of media (social media included)
political socialization
Process of developing political values and beliefs
key agents of socialization
Family
Education
Where as well as level
Peer groups
Age groups, other demographics, educational level, region
Media
Especially today, as mentioned previously, type of media plays a big role
Religious institutions
Churched vs unchurched, denomination attended, length of attendance, regularity of attendance
liberal v conservative spectrum
Key to understand that it is a spectrum/continuum not easily defined clear boxes or categories
moderate and independence positions
Recently seem to be becoming more polarized but still sizeable portion of moderates
Parties don’t always align liberal vs conservative
Many positions don’t align with either major party and can be labeled independent
key ideological differences
Role of government
Individual rights
Economic policy
Social issues
changes in political ideology
Generational shifts
Impact of major events:
Great Depression
Civil Rights Movement
9/11
Great Recession
COVID-19 pandemic
Demographic trends
demographic trends
Certain demographics are usually more conservative or more liberal, more likely to be Republican or more likely to be Democrat
Important to note these are purely statistical analyses and people remain individuals
types of polls
Random sampling
Stratified sampling (samples by demographic groups then random within groups)
Exit polls (leaving polling places or similar)
margin of error
Mathematical certainty unless you literally ask everyone (usually + - 3)
Depends on several parts of the poll
Sample size, question validity, timing, who was polled, mathematical model, etc
response bias of polls
People want to be liked and so will often adjust their responses to what they think the questioner wants to hear
“Silent Majority”
keys considerations when evaluating opinion data
Sample size
Larger the sample more accurate the results (to a point)
Efficacy vs accuracy
Question wording
Question validity
Phrasing, word usage, method of asking
Timing
Demographics
reading poll results
Always gather as much information about the poll itself before you try to evaluate its results
Particularly the items mentioned above but also make sure to look at who conducted the poll and their past reliability
republican party
(Typically seen as) conservative socially, free market/capitalism economically
Has shifted more liberal socially over the last 20+ years
democratic party
(Typically seen as) liberal socially, heavier regulations/government involvement economically
Have shifted more liberal on some things and stayed the same on some things both economically and socially over the last 20+ years
important third parties
Libertarian and Green tend to have the best numbers nationwide
Others – Federalist, Constitutional, Communist, Socialist, Independents, Reform (a few different times/types
ideology and policy making
Role of public opinion
Popular policy
Polling on policy vs principled policy
Interest group influence
Lobbyists
Hot button topics
Long standing topics
Legislative process
Committees, lobbyists etc
Executive decision-making
Judicial interpretation
Judicial shifts
District vs SCOTUS
conservative economic principles
Free market
Limited regulation
Lower taxes
liberal economic principles
Government intervention
Market regulation
Progressive taxation
key social issues
Civil rights and Liberties
Speech, Religion, Gun Control, Due Process, LGBTQ issues, women’s rights etc
Immigration
Border wall/control/enforcement, rising crime, immigration policy, naturalization
Healthcare (Insurance)
Types, Insurance coverage, costs
Education
Approaches, who’s in charge, funding, decision makers, local vs state vs national
15th amendment
Race based voting protections (1869)
19th amendment
Women’s suffrage/Gender based voting protections (1920
26th amendment
Lowers voting age to 18 nationwide (1971
votings rights act of 1965
Further legislation enforcing and strengthening the 15A in response to increased levels of discrimination against racial minorities in certain areas of the country
Provided both the legal framework to enforce the 15A as well as methods to determine if discrimination was taking place and how to address it
rational choice model/theory
Voters make their voting choices based on which candidate or party will best represent their interests, needs and wants (a “rational” choice)
party identification model/theory
Primary influence on voting choices is party identification of both the voter and the candidate/s
retrospective voting
Voting based on the current and recent performances of the incumbents
sociological influences on voting behavior
Family, Religion, Education, Where does the voter live, age, other peer groups etc`
registration requirements on voter turnout
Drives higher or lower turnout and/or affects # of eligible voters
electoral competitieveness on voter turnout
Non-competitive races tend to have lower turnout
demographics on voter turnout
Higher Voter turnout – Identified as White/Caucasian, older=higher turnout,
Lowest Voter turnout – Identified as Hispanic, younger=lower turnout,
education levels on voter turnout
More education trends towards higher turnout
socioeconomic status on voter turnout
Typically higher/better/more prosperous socioeconomic status trends towards higher voter turnout though it tends to plateau at a certain level
2 party system development
Most political scientists agree that a 2 party system tends to develop in large part due to plurality based voting systems such as the US
In other words, whenever whoever gets the most votes wins the entire thing it makes more sense for smaller parties to coalesce into larger ones
party realignment and dealignment
Republican Party 1990 – Tended to have higher shares of well but not super well educated individuals, older voters, married individuals, the white vote etc
Republican Party 2024 – Tended to have higher shares of less educated and blue collar individuals, younger voters (except college educated especially women), and was increasing its share of the Hispanic and Black vote in certain areas
Democratic Party 1990 – Tended to have higher shares of the most educated individuals, vast majority of blue collar workers especially union members, minorities, single individuals younger individuals, etc
Democratic Party 2024 – More educate=More democrat, older individuals, still higher minority turnout but losing a lot of ground, biggest supporters college educated women
party platforms and ideologies
Republican Party 1990 – Free trade and low/no tariffs, pro-life, pro-family, low taxes, high military spending and pro-interventionist
Republican Party 2024 – Targeted Tariffs, pro-life, pro-family, low taxes, lower military spending, isolationist
Democratic Party 1990 – High taxes especially corporate, pro-choice, pro social freedoms, lower military spending and isolationist
Democratic Party 2024 – High taxes especially corporate but anti-tariffs, pro-choice, higher military spending and interventionist
party organization structure
State level as well as national
National chairs, fundraising, etc
national conventions
Most famous for selecting presidential candidates every 4 years but also play large role in setting official party platform, selecting other national candidates, working with state parties, and other important processesa
historical shifts: southern strategy
From the Great Depression through the early 1960s the Democrats were the dominant political party in the US
This was in part due to the respective responses to the Great Depression but also due to the association of the Republican Party with unpopular Reconstruction policies in the South and the association of Democrats with more popular segregation and discrimination policies
To counter this Republicans shifted during the 60s to more of an emphasis on issues important to their Western base which happened to coincide with issues important to the white population in the South
Immigration, federal intervention in the segregation debate, lower taxes and tariffs, and military strength
This ultimately resulted in a shift in the Republican base from the Northeast and West Coast to the West Coast and South
Which has now shifted again with Democrats firmly in control of both the Northeast and the West Coast but Republicans mostly in power in the South and Midwest
modern party coalitions
Republican Party 2024 – Tended to have higher shares of less educated and blue collar individuals, younger voters (except college educated especially women), and was increasing its share of the Hispanic and Black vote in certain areas
Democratic Party 2024 – More educate=More democrat, older individuals, still higher minority turnout but losing a lot of ground, biggest supporters college educated women
polarization trends
Many polls seem to indicate growing trends of political polarization in the United States – at least in comparison to recent decades
historical impacts on third parties
No Third Party has won a significant number of Congressional seats or the Presidency since the Republican Party and Democratic Party became the 2 major parties in the 1850s
Some temporary third parties have had strong showings in various elections though
Strom Thurmond and the Dixiecrats, TR and the Bull Moose Party, Ross Perot as an Independent and others
current third parties
Libertarian and Green tend to have the best numbers nationwide
Others – Federalist, Constitutional, Communist, Socialist, Independents, Reform (a few different times/types)
barriers to success on third parties
Winner takes all, Plurality system, name recognition, ballot access, funding, lack of coalitions, single issue voters
spoiler effect on third parties
3rd Party Candidates have effectively decided presidential races (and others) a number of times
2024, 2016, and 1992 are notable recent examples
reform initiatives on third parties
Ranked choice voting, all by Congressional district, proportional voting by state, move to more parliamentary system
types and categories of interest groups
Economic
Cause-based
Public Interest
Governmental Groups
lobbying methods of interest groups
Direct Contact
Grassroots mobilization
Organize protests/rallies, initiate social media or other contact campaigns
Building or developing coalitions
Spreading information – written, online, social
pacs and super pacs
Political Action Committees
PACS have legally expressed limits on who can donate funds and how much can be donated but can coordinate directly with candidates
Super PACS do not have the funding and expenditure limits but cannot coordinate directly with candidates
policy influence
Direct lobbying
Campaign contributions
Individual candidates or parties, PACs and Super PACs etc
Public opinion shaping
Polls, data, social media campaigns etc
Coalition building
Essentially campaigning to demographics done by groups and individuals other than candidates or office holders
Legal changes
By funding or making legal challenges (usually lawsuits) groups can influence policy is several ways
presidential elections
Primary process
Some states are open others are closed
Voting vs Caucus
National conventions
Delegates from state conventions/primaries officially cast their primary ballots to select the candidate
Democrats formerly had super delegates but no more after 2016
General election strategies
Pivot to the middle, selection of a running mate (can also play a factor in the conventions and primaries), which issues to focus on, campaign trips/stops, rallies, voter turnout, debates, media appearances, endorsements (both of and for), focus groups, polls and polling data etc
swing states importance
A lot of focus on states in the balance
Change from election to election as do their important issues
congressional elections
House v. senate races
House – By District
Redistricting/Gerrymandering
Senate – By state (17th Amendment)
Incumbency advantage
Midterm elections
Lower turnout, different strategies, referendum on parties and their platforms, referendum on presidents
Campaign strategies
Similar to presidential but more localized
modern campaigns
Digital strategies: Emphasis on social media and alternative media
Data analytics: Demographic data, geographic data, historical data, polls and polling both internal and external etc
Micro-targeting: Target very specific demographics or trends or areas to drive turnout
Ground operations
Literally on the ground
Campaign stops and rallies
Door to door campaigning and voter registration drives
In person discussions, debates, town hall forums, question and answer sessions
feca regulationa
Limits on campaign contributions and required disclosure of certain types of donors and funders
citizens united impact on campaign finance
Citizens United v FEC removed many limits on corporate campaign contributions to political campaigns and contributed to the creation and rise of Super PACS
types of funding for campains
Individual donors (both large and small), corporate donors, direct fundraising, advocacy groups, personal and others
disclosure requirements for campaign funding
Most PACs and Super PACS are required to disclose all their donors
Other groups are not necessarily required to disclose their donors depending on the size and type of their donation
Campaigns and candidates are generally required to disclose all their donors and general amounts
reform debates regarding campaign funding
Corporate donations/lobbying, direct funding of elections, indirect funding of elections, donations to campaigns but not candidates etc
traditional v. new media landscape
Traditional – Print (NY Times, WaPo, Rolling Stone, Politico, Time etc), Big 4 Networks or Big 6 (ABC, NBC, CBS, FOX plus CNN and MSNBC), other cable networks and partners (everything from FoxBusiness to Comedy Central with the Daily Show)
Tends to lean more left
New/Alternative – Podcasts (big ones like Joe Rogan or small/local ones), Social Media, Blogs, Web only news sites (Daily Wire, Daily Review, The Federalist, Vox, Mother Jones)
Tends to lean more right but even more so tends to be more polarized on both sides
modern challenges
Echo Chambers
Particularly a challenge in the era of social media
Only see/hear news from your preferred side/sources so lack of exposure to opposing ideas
Agendas
Media has always had bias/agendas to set and at various times has been more or less transparent
To an extent the idea of a neutral/unbiased press is a new one
Mis/Disinformation – what is it? How do we counter it? Who decides?
gerrymandering
is the political manipulation of electoral district boundaries to advantage a party, group, or socioeconomic class within the constituency.
gerrymandering is legal except in what cases
racial
citizens united v. fec
Shaw v. Reno