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PSYC 3330
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social psychology
how the presence of others affects people’s thoughts, feelings, and behaviors
physical presence
people actually being there cause presence
imagined presence
people’s expectations cause presence
“what would my parents think?”
implied presence
the belief that people are watching cause presence
security cameras, being in front of a mirror
scientific study
using the scientific method to disprove alternative hypothesis
the methodology/systematic research is what matters
behavior =
person + situation
person (behavior)
belief
goals
values
perceptions
individual differences
situation (behavior)
norms
roles
time (as in, how much time they had to make the decision)
“other people’s behavior” → go with crowd
illusory correlation
tendency to find relationships between variables where there are none
due to pattern recognition, which is beneficial in nature
descriptive research
describes the topic
correlational research
systematic relationship between 2 variables
inferential/empirical research
cause and effect relationship between variables
manipulate casual variable, measure resulting variable
random assignment and careful control is essential
pearson-r correlation coefficient
measures the strength and direction between 2 variables (must be interval or ratio measurement)
strength of correlation for pearson-r
how accurately the predictor variable predicts the criterion variable
think about the absolute value for strength
-1 to 1
direction of correlation for pearson-r
do values change in the same or opposite direction
positive/direct: same direction
x goes up, y goes up OR x goes down, y goes down
negative/inverse: opposite direction
x goes up, y goes down OR x goes up, y goes down
scatterplot
how we graph a correlation
x-axis = predictor variable, y = criterion variable
origin = 0
regression line
y-hat = bx + a
closer = stronger correlation
y-hat: predicted y-value
b = slope
x = x-value
a = y-intercept
limits of correlational research
only measures tendency
correlation does not equal cause and effect
correlation could mean any of these
A causes B
B causes A
A and B cause each other
a confounding variable/C causes both A and B