QUIZ 1 MSME (ACTUAL)

Micro, Small, and Medium Enterprises

MSME stands for

Number of employees, asset value, and income

The World Bank categorizes MSMEs based on

Drive local economies but lack strong marketing strategies

In the Philippines, MSMEs are considered crucial because they

SWOT & McKinsey 7S

Which framework is used for internal business evaluation?

False

SWOT Analysis is purely external and does not consider internal factors

True

Production/Operations include transforming inputs into goods and services, with functions like capacity and workforce

True

Divided decisions determine how much income is reinvested versus paid to shareholders

False

In CPM a total weighted score higher than competitors indicates a weaker strategic positioning

True

The internal audit process evaluates a firm’s strengths and weaknesses across functional areas

True

High consumer bargaining power tends to lower a firm’s competitive advantage

False

In Porter’s Five Forces, rivalry among competing firms is the weakest force

True 

Marshall & Johnston’s Planning Framework is described as a
“roadmap” for setting direction, analyzing environment, and creating
strategies.

True

Economic forces in environment scanning include interest rates, inflation, and unemployment.

False

Technological forces exclude automation and AI since they are considered internal resources.

WT Strategies

In SWOT, defensive tactics directed at reducing internal weaknesses and avoiding external threats are

SO Strategy

SWOT Strategy that uses internal strengths to take advantage of external opportunities are called

Motivating

Which management function involves “motivating employees”

Profitability, Asset Use, Leverage

The DuPont system breaks down Return on Equity (ROE) into

Sales – COGS / Sales

Gross Profit Margin is calculated as

Liquidity Ratio

Which financial ratio measures a firm’s ability to pay short-term
obligations?

Using internal resources for sustainable advantage

The Resource-Based View (RBV) emphasizes

Major strength

In Competitive Profile Matrix (CPM), a rating of 4 means

SDG 12

Responsible Consumption and Production is aligned with which SDG?

SDG 8

Which UN SDG is aligned with Decent Work and Economic Growth for MSMEs?

Environmental Assessment

The APIC framework begins with

Product Lifecycle stages

Porter’s Five Forces includes all except

Bargaining power of consumers

Which competitive force increases when customers can easily switch brands at low cost?

PESTLE & Trend Scanning

Which tool analyzes the new normal business environment?

Product Mix

The BCG Matrix and Product Lifecycle are used in which area?

Market Study & Strategy

Segmentation, Targeting, Positioning (STP) is mainly applied for