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Conducted
In a highly controlled environment
Not always an actual scientific laboratory
A lab is any place where conditions can be well controlled
Only lab and field experiments are true experiments because the independent variable is manipulated
Strength 1
Have high control over extraneous variables - means that the researcher can ensure that any effect on the dependent variable is likely to be the result of the manipulation of the independent variable - leads to high internal validity as we can be more certain about demonstrating cause and effect relationship
Strength 2
Replication is more possible because of the high level of control - ensures that new extraneous variables are not introduced when repeating the experiment
Replication is vital to see whether the findings are valid
Limitations 1
May lack generalisability - lab environment may not reflect everyday life therefore participants may behave in unusual ways - means that the behaviour can not always be generalised - low external validity
Limitation 2
Participants are usually aware they are being tested and this may give rise to unnatural behaviour (demand characteristics)
Tasks participants are asked to carry out in lab experiments may not represent everyday experience- therefore it has low mundane realism