* **Operation Rolling Thunder (Mar 1965-Nov 1968)**
* bombing was undermined by the fact N Vietnam’s lost resources were replaced by China and USSR
* **Operation Ranch Hand (1962)**
* spraying chemical defoliants (Agent Orange and Blue), napalm, anti-personnel bombs, alienated Vietnamese peasants
* **search and destroy missions**
* resulted in many innocent killed, food destroyed and failed to engage rural peasants as allies