Variables affecting conformity

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4 Terms

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Asch study 1951

Devised a procedure to asses to what extent people conform even when the answer is certain.

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Group size

Increasing the size of the group by adding more confederates and increasing the size of the majority.

Conformity increased with group size.

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Task difficulty

It is more difficult when it becomes harder to work out the correct answer.

Conformity increases because naïve participants assume that the majority is right

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Unanimity

The extent to which all the members of a group agree. The majority was unanimous when all the confederates selected the same line. Produced the greatest degree of conformity in the naïve participants