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MEMORY
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Perception
The way we make sense of our senses through internal expectations (top-down) or external sensory information (bottom-up)
Influences on perception
schemas and perceptual sets, contexts and culture, perceptual principles, attention
Internal perception filters
Schemas (prior knowledge) and Perceptual Sets (expected way to perceive stimuli)
External perception filters
Context, experiences, cultures, and expectations
Gestalt Principles
How humans organize their perception: closure, figure ground, proximity, similarity
Attention
How we focus on what we sense and see —> influenced by internal and external factors
selective attention
attention on a particular focus: cocktail party effect
inattentional/change blindness
Environmental changes are not perceived due to background stimuli not being registered in consciousness
visual perception processes
binocular and monocular
visual perceptual constancies
apparent movement
Binocular cues
depth perception cues with both eyes:
retinal disparity (difference in both eyes)
convergence (merge of both images)
Monocular cues
Depth perception cues with one eye:
linear perspective (parallel lines in distance appear to meet)
relative size (two objects similar in size, the smaller it looks the father)
interposition cue (position in relation, overlapping)
texture gradient (clear vs smooth)
relative clarity (haziness)
perceptual constancies
maintaining perception of an object in different conditions
apparent movement
illusion that images are moving when they’re not (old tv)
Thinking
concepts (mental grouping)
prototypes (best image of concept)
assimilation (addition of info without change of schema),
accommodation (addition of info with change of schema)
Problem solving
algorithms (trying all possible solutions until correct one is found)
Judgements
Heuristics (mental shortcuts):
representative (new info fits prototype)
availability (new info influences judgement)
Decision making
influenced by:
mental set (previous way of solving a problem is used again)
priming (exposure to something influences your response subconsciously)
framing (the way you show information)
Decision making processes
Gambler’s fallacy (probability change)
Sunk-cost fallacy (inability to abandon idea that took time and effort)
Executive functions
brains mental management skills to follow a goal
Creativity
Ability to create novel ideas with
divergent thinking (convergent is opposite)
Hindered by functional fixedness (can’t see another purpose for something that already has purpose in brain)
Types of memory
Explicit (episodic and semantic, the WHAT, easy to explain)
Implicit (procedural, the HOW, hard to explain)
Prospective (memory of plans for future)
Long term potentiation
synaptic connections become stronger with frequent activation
Working memory model
Working memory —> Long-term memory
central executive (boss of working memory; controls attention and decides what information to focus on and ignore, and how to organize and use the info from short-term memory)
phonological loop (sound)
visual spatial sketchpad (images and spatial awareness)
episodic buffer (events in order)
Multistore model
Information must pass through: sensory —> short term —> long term
Sensory (iconic and echoic)
Short term (rehearsal)
Long term (retrieval)
Effortful processing: takes focus and work, short term ←→ longterm
Automatic processing: without trying, straight to longterm
Levels of processing
Shallow —> Deep
Structural (looks)
Phonemic (sounds)
Semantic (meaning)
Encoding
Creating memories determines how effectively we can store and retrieve information
Helps encoding
chunking
categories (similarities)
hierarchies (ranked/layered)
Mnemonic devices (method of loci)
solidifies encoding
Spacing effect (effectiveness of encoding):
massed practice
distributed practice
influences encoding
The way information is presented:
primacy effect
recency effect
more memorable than information in the middle
Storing memories
Maintenance and elaborative rehearsal
Autobiographical memory (memories connected to us individually are more memorable)
Hinders storage —> Retrograde and anterograde amnesia, alzheimers, infantile amnesia
Retrieval (of memories)
Recall (without cues)
Recognition (with cues)
Enhances retrieval
context-dependentmemory (in the same environment)
mood congruent memory
state-dependent memory (physical state)
Successful retrieval
test effect
metacognition (thinking about how you think you learn, what you know and don’t)
Forgetting
Forgetting curve (forgetting is dependent on time, stress, and sleep, meaningfulness, retrieval opportunities, and difficulty of information)
Forgetting due to encoding failure
proactive or retroactive interference
tip of the tongue phenomenon (retrieval failure)
Forgetting due to repression
Memories can be forgotten to defend the ego
Accuracy of memories
misinformation effect (memory changed by false information after event)
source amnesia
constructive memory (construction/fill in the gaps in your memory)
Intelligence and Achievement
Scientists debate whether intelligence is genetic or due to the environment
IQ
chronological age/mental age
Standardized test
consistent procedures and environment, same test for everyone
Valid test
Measures what its supposed to measure:
Construct validity (how well a test reflects the range of material; unit tests)
Predictive validity (measures qualities that apply to future success; SAT)
Reliable tests
Same results each time test is administered (bell curve)
test-retest reliability (same performance at og time and later time)
split-half reliability (split test in half and correlate scores)
Stereotype threat and Lift
Threat: test anxiety due to the threat of fitting into a stereotype
Lift: better performance because not a part of the stereotype
Flynn effect
IQ scores increased due to better societal factors
IQ varies within group more than in between groups
Poverty, discrimination, and educational inequities
can negatively influence the intelligence scores
of individuals and societal groups around the
world. —> scores have been used to limit access to jobs
Academic tests
Achievement tests (measure what someone knows)
Aptitude tests (measure ability to do well in the future)
Belief of intelligence on academics
fixed mindset (unchanging from birth)
malleable (growth)
Crystallized and Fluid Intelligence
Crystallized (cumulative knowledge, holds steady or increases with age)
Fluid (rapid learning, decreases with age)