ENTREP MIND

Entrepreneurial Competencies

The knowledge, skills, and attitudes that affect a person's willingness and ability to create new value — whether by starting a business, improving a process, or solving a problem in an organization.

EntreComp - Entrepreneurship Competence Framework

developed by the European Commission's Joint Research Centre.

Dr. Carol Dweck

Stanford University psychologist who spent decades studying why some people succeed and others don’t. She identified the two fundamental ways people think about intelligence and ability, the Fixed and Growth Mindset

Mindset: The New Psychology of Succcess (2006)

the landmark book of Dr. Carol Dweck

Fixed Mindset

The belief that intelligence, talent, and ability are static traits — qualities you either have or you don't

Growth Mindset

Also known as the Entrepreneurial Mindset. The belief that intelligence, talent, and ability can be developed through effort, effective strategies, and learning from feedback. This makes every challenge a learning opportunity.

Corporate Entrepreneurship

Entrepreneurial activities conducted within an existing organization — including the development of new products, services, processes, or strategies — aimed at creating economic value and maintaining competitive advantage.

Intrapreneurship

The other term for corporate entrepreneurship. Coined by Pinchot (1985) to describe employees who think and act like entrepreneurs inside a company

Post-it Notes

Art Fry, a scientist at 3M, invented this using a 'failed' adhesive that a colleague had developed. 3M's culture allowed employees to spend time on their own ideas which is how this billion-dollar product was born.

Gmail

Paul Buchheit created this as part of Google's famous '20% time' policy, which allowed employees to spend a fifth of their working hours on self-directed projects.

PlayStation

Ken Kutaragi developed the Super Famicom CD while working inside Sony. The project faced internal resistance but ultimately became one of Sony's most profitable products ever.

Corporate Entrepreneurship Assessment Instrument (CEAI)

developed by Hornsyby, Kuratko, and Zahra, a validated tool used by organizations globally to assess and improve their internal environment for entrepreneurial activity.

Ideation

the creative process of generating ideas for new products, services, or business models.

Concept Development

refining ideas into viable business concepts that can be tested and implemented. (Refining a raw idea into something specific enough to explain, sketch, or test with others.)

SCAMPER

is a powerful tool that helps you look at old ideas in new ways. It is a set of seven prompts applied to an existing product, service, or process in order to generate new ideas

Substitute

Replace a part, material, or process with something else.

Combine

Join elements, ideas, or functions together in new ways – or find a new element you can merge with.

Adapt

Modify something to better suit a new purpose, person, or context.

Modify (Magnify/Minify)

Enlarge, reduce, change the shape, or alter attributes.

Put to another use

Rather than changing the thing itself, consider changing the context it exists in.

Eliminate

Remove elements, simplify, or pare down to essentials.

Reverse

Flip the script, re-order your priorities, invert cause and effect, and turn it all upside-down.

Mind Mapping

a visual brainstorming tool that helps organize ideas around a central concept. This non-linear format lets your thoughts flow freely and shows connections between ideas you might not have noticed. Adding drawings, symbols, or colors can also spark more creativity

Brainstorming

is a group activity in which participants generate as many ideas as possible within a limited period, without judging or filtering ideas as they arise. The objective at this stage is quantity rather than quality; refinement happens afterward.

Creativity

the ability to generate new, original, useful, or unexpected ideas. In other words, creativity is having the idea for a foldable, multi-purpose piece of furniture. fuels everything, from business ideas to branding strategies. It is not just useful when starting a business – it is important throughout the entrepreneurial journey.

Innovation

turning those ideas into real-world solutions – new products, processes, or business models. In other words, the process of actually designing, building, and eventually selling it

Unique Selling Proposition (USP)

It is what makes your business different from others. It’s the special value you offer – whether that’s faster service, eco-friendly packaging, a unique flavor, or a fun customer experience.

Competitive Advantage

refers to what makes a customer choose one business over several other available options. In a market where nearly anyone can open a beverage stand, sell accessories, or start a small online clothing line, creativity and innovation are often the real difference between a business that blends into the crowd and one that customers specifically seek out.

Feasibility

Can this actually be done, realistically, with what you have?

Market Need

Does anyone actually want or need this?

Personal Fit

Does this actually match you?