4.1 Understanding stakeholder roles
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4 Terms
Vice president of sales
The VP of sales provides strategic and operational direction but is less interested in specific details. Ning prepares questions ahead of time to focus on the key findings that the company expects from an annual sales report.
Sales team
Members of the sales team have direct interactions with customers and are highly attuned to how the company performed over the past year. They can provide detailed information on the types of data thatlwill matter most to the company's customers.
Data analytics team
The data analysts on Ning's team each have a dataset that they focus on and can help pull the various types of data that Ning needs to satisfy the other stakeholders. Ning collaborates with them to complete the report.
Data science managers
The data science managers oversee all of the company's datasets and can help Ning prioritize the types of data and analyses required for the annual report. They can also advise on making an effective presentation.