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self concept
a knowledge representation
self schema
a variety of different cognitive aspects of the self
self complexity
the extent to which individuals have many different and relatively independent ways of thinking about themselves
self awareness
the extent which we are currently fixing our attention on our own self-concept
self consciousness
when our self-concept becomes highly accessible because of our concerns about being observed and potentially judged by others
self esteem
positive (high) or negative (low) feelings that we have about ourselves
self presentation
tendency to present a positive self-image to others, with the goal of increasing our social status
narcissism
personality trait characterized by overly high self-esteem, self-admiration, and self-centeredness
state self esteem
fluctuates according to immediate circumstances or situation ex) I failed this exam; therefore I am a failure.
trait self esteem
enduring, relatively stable over time ex) I am satisfied with myself
sociometer theory
self-esteem is an acceptance signaling system. it functions as a gauge, monitoring how likely we are to be accepted or rejected
terror management theory
human must find ways to manage their overwhelming fear of death. our reality motivates us to gain recognition from our work and values. to feel our lives are not in vain, we must continually pursue self-esteem by meeting the standards of societies
looking glass self
part of how we see ourselves comes from our perception of how others see us
social comparison
when we learn about our abilities and skills, about the appropriateness and validity of our opinions, and about our relative social status by comparing our own attitudes, beliefs, and behaviors with those of others
social identity theory
draw part of our sense of identity and self-esteem from the social groups that we belong to
spotlight effect
example of self-awareness: the extent to which we are currently fixing our attention on our own self-concept
automatic processing
unconscious, intuitive, fast way of thinking
controlled processing
conscious, deliberate, slower way of thinking
priming
exposure to subtle cues in our environment activate related thoughts or feelings
overconfidence
the tendency to be more confident than correct; to overestimate the accuracy of one’s beliefs
confirmation bias
the tendency to search for information that confirms one’s preconceptions
representativeness heuristic
the tendency to presume that someone or something belongs to a particular group if resembling a typical member. snap judgement of whether someone or something fits a category
availability heuristic
a cognitive rule that judges the likelihood of things in terms of their availability in memory. quick judgement of events
illusory thinking/correlation
perception of a relationship where none exists, or perception of a stronger relationship than actually exists
effects of mood
happy ones make us see the world friendlier, decisions are easier, and good news more readily come to mind. but bad ones prime recollections of negative events and affect our perceptions
person perception
the process of learning about other people (we form impressions of others quickly, without much effort, and are remarkably accurate)
nonverbal behavior
any type of communication that does not involve speaking, including facial expressions, body language, touching, voice patterns, and interpersonal distance
belief perseverance
persistence of one’s initial conceptions, such as when the basis for one’s belief is discredited but an explanation of why the belief might be true survives (ex. firefighter personality exists!, fake news)
attribution theory
the theory of how people explain others’ behavior
dispositional attribution
attributing behavior to the person’s dispositions and traits
situational attribution
attributing to the environment or situation
misattribution
mistakenly attributing a behavior to the wrong source
fundamental attribution error
the tendency for observers to underestimate situational influences and overestimate dispositional influences upon others’ behavior
self fulfilling prophecy
a belief that leads to its own fulfillment
Pygmalion effect
a self-fulfilling prophecy that specifically focuses on how one person’s expectations about another person’s behavior can turn out to be a reality just for having been expected
attitude
a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive
direct experience
(where do attitudes come from?) ex. young people who spend time with their grandparents have more positive views of older adults
social roles and norms
(where do attitudes come from?) ex. child learned the social norm of being quiet in a library so now they have a negative view of those who are not quiet in the library.
conditioning
(where do attitudes come from?) ex. operant: a man smoking, but every time he lit a cigarette, those around him would complain and avoid him, so now he has an unfavorable view of smoking (evaluative)
observation
(where do attitudes come from?) ex. children spending time observing the attitude of their parents and usually begin to demonstrate similar outlooks
knowledge, ego-defensive, value-expressive, utilitarian, social-adjustive
what are the functions of attitudes?
saying is believing effect
people come to believe their own messages, especially after conveying them to others
cognitive dissonance theory
tension that arises when one is simultaneously aware of two inconsistent cognitions
insufficient justification
internally justifying (ex. attitude change) one’s behavior when external justification is insufficient
self perception
when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior and circumstances under which it occurs
facial feedback effect
the tendency of facial expressions to trigger corresponding feelings such as fear, anger, or happiness
overjustification effect
the result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than internally appealing
persuasion
the process by which a message induces change in beliefs, attitudes, or behaviors
central and peripheral
two routes to persuasion
central route
occurs when interested people focus on the arguments and respond with favorable thoughts. we are motivated and able to think. we deliberately think about the message carefully and elaborate. we are influenced by the strength and quality of the argument. leads to more enduring and powerful attitude change.
peripheral route
occurs when interested people are influenced by incidental cues, such as a speaker’s attractiveness. people cannot think and are not motivated. we attend to easy to process features of a message, often using rules of thumb (trust experts). we are not influenced by the content. can lead to immediate persuasion but is not long lasting.
who, what, how, to whom
what are the four elements of persuasion?
motivation and ability
what are the two factors that influence if we elaborate on a message?
foot in the door phenomenon
tendency for people who have first agreed to a small request to comply later with a larger request
lowball technique
people who agree to an initial request will often still comply when the requester ups the ante
door in the face technique
after someone first turns down a large request, the same requester counteroffers with a more reasonable request
inoculation and psychological reactance
what are the two methods for resisting persuasion?
inoculation
building up defenses against persuasion by mildly attacking the attitude position
psychological reactance
the strong emotional response that we experience when we feel that our freedom of choice is being taken away when we expect that we should have a choice (the, “don’t tell me what to do” effect)
minimal social influence, averaging, specific to behavior
when do attitudes predict behavior?
attitude toward the behavior, subjective norms, perceived behavioral control
According to the Theory of Planned Behavior, what predicts our intentions and actual behavior?
role
a set of norms that defines how people in a given social position ought to behave
role playing, saying becomes believing, evil and moral acts
when does behavior predict attitudes?
self presentation, cognitive dissonance, self perception
why does behavior affect attitudes?
change, add, decrease
three ways we get rid of the tension (CDT)
insufficient justification and dissonance after decisions
cognitive dissonance theory examples
facial feedback and overjustification effect
self perception examples