Writing and Producing Audiovisual Media Materials

1. plug

2. video documentary/feature,

3. music video,

4. magazine program.

Common types of audiovisual media

An audiovisual plug

is a 30 to 60-second message that aims to sell a product or idea to an audience.

documentary

____ presents different sides of an issue, which a host/group of hosts will integrate into a coherent broader topic and provide analysis and synthesis.

feature story

A ___________is a write-up that is based on that mysterious ingredient in journalism called human interest.

human interest

an event that appeals to readers because they can relate to it.

music video

combines music and imagery to sustain the interest and attention of the viewer.

The magazine program

may focus on the journalistic or the entertainment function. It is composed of segments that may come in the form of drama, documentary, plugs, feature, etc that are bound by a common topic.

Instructional video

presents a step-by-step procedure on how to make/prepare/go about doing an activity.

Planning Stage

This is the stage where the media writer drafts the AV production plan, type of AV presentation according to purpose, and treatment or approach that will be used for the AV material.

1. topic,

2. objectives,

3. intended audience, and

4. resources (expertise, time, funds, equipment)

The AV production plan take the following into consideration:

Informational AV materials

develop awareness and understanding among the intended audience. It adds new knowledge, provides information, and affects the minds/thinking of your audience.

Instructional AV materials

teach a new method, process, course of action, step-by-step procedure. It explains how to go about doing something and develop the intended audience’s skills.

Motivational AV materials

aim to elicit an emotional response from your audience. It is designed to develop a certain attitude among the intended audience towards a subject matter and provides a particular atmosphere. It affects the audience’s feelings and moves them into action.

Treatment/Approach

This is the manner by which one presents one’s idea through the audio part or component of the audiovisual presentation.

Straight Narration/ Teacher Approach

● write it up as if you were teaching

● use the third person point of view

Dramatic Approach

● uses central characters

● uses two or more characters

● characters are engaged in a conversation

Documentary Approach

● presents various perspectives in an issue

● a host/ integrates various subsections into the issue

Abstract/ Symbolic Approach

● ideas may not be expressed explicitly leaving the audience to make their own

interpretations

Content Outline/Rationale-Treatment-Objectives (RTO)

helps you organize your thoughts into a coherent whole.

Narrative Script

is the script read by the narrator or character. This is what your audience will HEAR during the presentation.

Introduction

This is when you tell “what” you’re going to say and “how” you’re going to say it. You can establish the mood or atmosphere or setting, at the same time introduce the title or theme of the presentation.

Main body/Exposition

In this part of the script, tell what you said you were going to say. In other words, explain, discuss and expound on the ideas you're working with. This means you have to present the argument or development of ideas in a logical manner.

Conclusion

Recapitulate what you just said. You can also give recommendations and proposals. If you plan to motivate your audience, presenting problems or ideas for them to think about can be useful. This part of the script also signifies the end of your presentation.

Two-column script

is another important element in the AV scriptwriting process. You do

this when you’re done with the narrative script and when you’re ready to provide the visuals

for your AV presentation. This is the point when you start to visualize and think in terms of

visuals.

Storyboard

tells a story but instead of words, it contains a series of rough sketches or visuals and their corresponding descriptions. You can also refer to it as the script in visual form.