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Rationality
People make decisions using available information to achieve their goals.
Economic Incentives
Individuals and firms respond to economic incentives consistently.
Marginal Analysis
Optimal decisions are made by comparing marginal benefits and marginal costs.
Market
A group of buyers and sellers of a good or service facilitating trade.
Scarcity
A situation in which unlimited wants exceed the limited resources available to fulfill those wants.
Opportunity Cost
The highest-valued alternative that must be given up to engage in an activity.
Trade-off
Producing more of one good or service means producing less of another.
Centrally Planned Economy
The government allocates economic resources.
Market Economy
Decisions of households and firms in markets determine resource allocation.
Mixed Economy
A combination of market-driven decisions and significant government intervention.
Productive Efficiency
Goods/services produced at the lowest possible cost.
Allocative Efficiency
Production aligns with consumer preferences, where marginal benefit equals marginal cost.
Voluntary Exchange
Transactions in markets benefit both buyers and sellers.
Equity
The fair distribution of economic benefits.
Positive Analysis
Analysis concerned with what is.
Normative Analysis
Analysis concerned with what ought to be.
Microeconomics
The study of how households and firms make choices and interact in markets.
Macroeconomics
The study of the economy as a whole, including topics like inflation and economic growth.
Technology
The processes a firm uses to produce goods and services.
Capital
Manufactured goods that are used to produce other goods and services.
Production Possibilities Frontier (PPF)
A curve showing the maximum attainable combinations of two goods that can be produced with available resources.
Comparative Advantage
The ability of an individual or firm to produce a good at a lower opportunity cost than competitors.
Absolute Advantage
The ability of an individual or firm to produce more of a good using the same amount of resources.
Natural Resources
Land, water, oil, iron ore, etc. utilized in producing goods.
Entrepreneurial Ability
The ability to bring together the other factors of production to successfully produce and sell goods and services.
Circular-flow Diagram
A model that illustrates how participants in markets are linked.
Surplus
A situation in which the quantity supplied is greater than the quantity demanded.
Shortage
A situation in which the quantity demanded is greater than the quantity supplied.
Price Elasticity of Demand
Measures the responsiveness of quantity demanded to a change in price.
Inelastic Demand
Demand is inelastic when the percentage change in quantity demanded is less than the percentage change in price.
Elastic Demand
Demand is elastic when the percentage change in quantity demanded exceeds the percentage change in price.
Utility
The enjoyment or satisfaction received from consuming goods and services.
Marginal Utility
The change in total utility from consuming one more unit of a good or service.
Budget Constraint
The limit on consumer spending due to income.
Law of Diminishing Marginal Utility
Satisfaction decreases as more of a good/service is consumed.
Market Mechanism
The process through which supply and demand interact to determine prices.
Indifference Curve
Shows combinations of goods that provide the same utility.
Marginal Rate of Substitution (MRS)
Rate at which a consumer is willing to trade one good for another.
Nudge
Using behavioral insights to guide people toward better decisions.
Endowment Effect
People value goods they own more than equivalent goods they do not own.