skincare 101

Panthenol (Vitamin B5)

Humectant that draws water into the skin, reduces redness, speeds barrier repair, and is great after exfoliation or retinol. Think: Healing + hydration.

Ceramides

Lipids naturally found in the skin that act as the 'glue' between skin cells. Prevent transepidermal water loss (TEWL) and strengthen the skin barrier. Think: Bricks and mortar.

Glycerin

One of the most effective humectants that attracts water into the skin. Found in many moisturizers and often more reliable than hyaluronic acid in dry conditions. Think: Hydration powerhouse.

Centella Asiatica (Cica)

Soothing plant extract that reduces inflammation, supports wound healing, repairs the skin barrier, and calms sensitive or acne-prone skin. Think: Calming plant.

Heartleaf (Houttuynia Cordata)

Anti-inflammatory ingredient that calms redness and irritation, especially for oily and acne-prone skin. Think: Acne's chill pill.

Mugwort (Artemisia)

Soothing herb with anti-inflammatory and antioxidant properties that helps calm irritated, sensitive skin. Think: Soothing herb.

Tranexamic Acid

Brightening ingredient that targets hyperpigmentation, melasma, and post-acne marks by reducing excess melanin production. Think: Pigmentation specialist.

Azelaic Acid

Multi-purpose ingredient that treats acne, reduces redness, fades post-inflammatory hyperpigmentation, brightens skin, and helps rosacea. Think: Does a little bit of everything.

Birch Sap

Mineral-rich tree sap used instead of water in many Korean products to provide lightweight hydration and soothe the skin. Think: Fancy hydrating water.

Ginseng

Traditional Korean herbal ingredient rich in antioxidants that helps improve skin vitality and supports healthy aging. Think: Healthy aging.

Tea Tree

Antibacterial ingredient that can help mild acne but may irritate sensitive skin if overused. Think: Acne fighter—use carefully.

Vitamin E (Tocopherol)

Antioxidant that protects skin from free radical damage, supports the skin barrier, and works well with Vitamin C. Think: Skin protector.

Lactic Acid

A gentle AHA that exfoliates dead skin while also hydrating. Good for dry or sensitive skin compared with glycolic acid. Think: Gentle exfoliation + hydration.

Silica

Mineral that absorbs excess oil and gives products a smooth, matte finish. Common in sunscreens, powders, and primers. Think: Oil absorber.

Sea Buckthorn

Orange berry extract packed with Vitamin C, Vitamin E, and antioxidants that brighten and nourish the skin. Think: Vitamin-packed berry.

Yuzu Extract

Citrus extract rich in Vitamin C and antioxidants that helps brighten skin and protect against environmental damage. Think: Citrus glow.