Argumentation
Using reason or logic to influence a belief or behavior
Persuasion
Using emotions and logic to influence beliefs or behavior
Three perspectives of argumentation
Rhetorical
Dialectical
Logical
Rhetorical
how we use communication to influence others
Dialectical
Solve issues through discussion and conversation
Logical
formal rules to test an argument
Types of advocacy
Self-advocacy
Group advocacy (organize petitions/protests)
Peer advocacy
Citizen advocacy (city level, school level)
Professional
Lobbying
Direct communication (direct private communication w decision maker)
Goals of a proper business letter
build rapport
offer necessary info
request action or change
Field of argument
social or professional context in which people argue
Types of presumptions
specifies who initially occupies ground
artificial
natural
Artificial presumption
Innocent until proven guilty
Natural presumption
natural presumption rests with the belief that’s being challenged in an argument
Dependent field of argument
Elements particular to a specific field
standards for proof
vocabulary
Invariant field of argument
basic communication skills
standards for proof and reasoning
argumentation techniques
Prima facie
at first sight sufficient for changing belief or behavior
powerful enough to suspend reliance on presumption
inherency
establishes that a problem exists as a direct result of existing belief or behavior
structural-cause is found in behaviors that operationalize beliefs
attitudinal-cause is found in beliefs of a field
Burden of proof
falls on advocate
enough support to change people’s minds
Defining terms
inclusionary rule-what falls under terms
Exclusionary rule-exclude things outside terms
adaptation rule-appropriate to field
neutrality rule-avoid emotion
clarity rule-more easily understood
proposition
identifies argumentative ground
formed about controversy (starting point)
locus of disagreement-what we must argue
5 canons of rhetoric
invention-system for finding arguments research and support
arrangement-orderly, connected argument intro-body-conclusion
style-choosing and arranging words
Delivery
memory
Arguing ethically
Clarity
Honesty
Efficiency
Relevancy
What terms to define
equivocal-2 or more meanings
vague-ambiguous shades of meaning
technical-jargon of a field
New
Coined-invented words