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Communication Science
Argumentation Quiz #1
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22 Terms
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Argumentation
Using reason or logic to influence a belief or behavior
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Persuasion
Using emotions and logic to influence beliefs or behavior
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Three perspectives of argumentation
Rhetorical
Dialectical
Logical
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Rhetorical
how we use communication to influence others
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Dialectical
Solve issues through discussion and conversation
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Logical
formal rules to test an argument
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Types of advocacy
Self-advocacy
Group advocacy (organize petitions/protests)
Peer advocacy
Citizen advocacy (city level, school level)
Professional
Lobbying
Direct communication (direct private communication w decision maker)
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Goals of a proper business letter
build rapport
offer necessary info
request action or change
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Field of argument
social or professional context in which people argue
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Types of presumptions
specifies who initially occupies ground
artificial
natural
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Artificial presumption
Innocent until proven guilty
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Natural presumption
natural presumption rests with the belief that’s being challenged in an argument
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Dependent field of argument
Elements particular to a specific field
standards for proof
vocabulary
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Invariant field of argument
basic communication skills
standards for proof and reasoning
argumentation techniques
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Prima facie
at first sight sufficient for changing belief or behavior
powerful enough to suspend reliance on presumption
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inherency
establishes that a problem exists as a direct result of existing belief or behavior
structural-cause is found in behaviors that operationalize beliefs
attitudinal-cause is found in beliefs of a field
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Burden of proof
falls on advocate
enough support to change people’s minds
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Defining terms
inclusionary rule-what falls under terms
Exclusionary rule-exclude things outside terms
adaptation rule-appropriate to field
neutrality rule-avoid emotion
clarity rule-more easily understood
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proposition
identifies argumentative ground
formed about controversy (starting point)
locus of disagreement-what we must argue
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5 canons of rhetoric
invention-system for finding arguments research and support
arrangement-orderly, connected argument intro-body-conclusion
style-choosing and arranging words
Delivery
memory
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Arguing ethically
Clarity
Honesty
Efficiency
Relevancy
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What terms to define
equivocal-2 or more meanings
vague-ambiguous shades of meaning
technical-jargon of a field
New
Coined-invented words