TOPIC 1 - FUNDAMENTAL OF DIGITAL ADVERTISING & MARKETING

CPM

Cost per thousand impressions

CRM

Customer Relationship Management

ROI

Return on Investment

CTR

Click Through Rate

Viewability

Digital advertising viewability

Digital Marketing

Strategies to promote a brand online

Digital Advertising

Disclosing a brand through digital channels

Marketing Mix

Product, Place, Promotion, Price

Hypersegmentation

Segmenting audiences into specific groups

Bidirectional

Two-way communication

Real-time measuring

Immediate data analysis

Omni-channel

Integration of touchpoints around the user

Multi-channel

Operating independently in various channels

Content Planning

Identifying relevant content for the audience

Social Listening

Investigating audience interests and behaviors

Content Calendar

Planning content for consistency and relevance

Multi-platform content management

Adapting content for different platforms

Measurement of effective content

Using analytics to optimize content strategies