Graphic Communication

Web pages

A document that is suitable for the World Wide Web and web browsers

Target market

A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards

Marketing Sytrategy

The fundamental goal of increasing sales and achieving a sustainable competitive advantag

Bias

An inclination or outlook to present or hold a partial perspective, often accompanied by a refusal to consider the possible merits of alternative points of view

Maps

A symbolic depiction highlighting relationships between elements of some space, such as objects, regions, and themes

Stereotyping

In social psychology, a _______ is a thought that can be adopted about specific types of individuals or certain ways of doing things

Attribution theory

In social psychology, ________ is the process by which individuals explain the causes of behavior and events

Marketing mix

A business tool used in marketing and by marketers

Subliminal messages

Subliminal stimuli , contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception