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Perfect (pure) competition
Many buyers/sellers
Buyers and sellers are free to enter/exit market
Prices determined solely by supply and demand
Buyers has complete information about products and prices
Capital and labor resources are perfectly mobile
Identical product
Imperfect competition
Any market that lasts one or more of conditions necessary for perfect (pure) competition
Monopolistic competition
Structure with many companies offering products that are similar, but not identical
Product differentiation
Real (or imagined) differences between competing product
Price can reflect differences
marketing (non-price competition)
Ads, giveaways, sponsorship, etc to draw consumers to their product (instead of price competition)
Oligopoly
Structure where a few large firms dominate the market
Any single firm can cause a significant change in output, price, and sales for entire industry
Horizontal integration
1 company buys all their competition (others that produces same product)
Vertical integration
1 company buys the companies upon which the company depends on
Resources, creation, after market service, etc
Problems with oligopoly
So long when one acts, other must follow
Collusion (Cooperative pricing) (problem with oligopoly)
Formal agreement to work together
Price filling (Cooperative pricing) (problem with oligopoly)
Agreeing to charge similar prices
Political control (problem with oligopoly)
Use power to push for laws/regulations that benefit/protect producers at expense of buyer
Monopoly
Structure with one seller for a unique product
Natural monopoly
When the government gives company (public or private) the right to operate as the only seller in a market for sale of efficiency
Usually utilities (cost of duplication is prohibitive)(electricity, water, natural gas)
Usually overseen by government regulations
For market efficiency
Ex. SMUD, PE&E
Geographic Monopoly
Absence of other sellers of a product in a certain geographic region
Technological monopoly
1 company controls a unique technology or manufacturing process of a product
Ex. Google, Microsoft, Meta, Nvidia
Patent
Gives inventors exclusive rights to manufacture, use, or sell any new or useful invention for 20 years
Copyright
Give publishers exclusive control of materials (and/or requires access to be granted for others to republish) for artist/authors lifetime + 70 years
Government monopoly
Created by government action (either by government operating business or granting private company exclusive legal rights to operative service
Created by law, not for efficiency.
Ex U.S Postal Service
Market failure
When a market fails to sustain itself
Inadequate competition (market failure)
Higher prices, reduced output
Waste of resources
Influence in politics
Inadequate information (market failure)
Information about prices are hard to find
Inadequate resource mobility/resource immobility (market failure)
FOPS (factor of productions) don’t move easily from 1 market to another
Inadequate public goods/lack of public goods (market failure)
No profit motive to provide (non-exclusive) public goods
Public goods: things used by everyone
If people have to pay, they (often) stop using it
Externalities (spillovers)
Unintended side effects that either benefit or harm a 3rd party not involved in activity that caused it
Failure because cost of side effect not included in price of original thing
Positive externalities
Benefit to 3rd party
Negative externalities
Harms 3rd party
Anti-trust laws
Tries to promote market competitions by preventing monopolies
Horizontal integration, collusions, price-fixing, etc
Trying to prevent failure from inadequate competition
Public disclosure laws
Require businesses to be transparent and reveal information to public
Requires food labeling, annual disclosure, reports, truth in advertising, etc
Trying to prevent failure from inadequate information
Regulations
Government established rules and requirements that business must follow
Includes: Oversight over natural monopolies, legal boundaries for business conduct, protecting public
Trying to prevent failures from externalities, inadequate resources and public goods