1/10
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced |
|---|
No study sessions yet.
What is an Industry?
A set of companies or organizations that are working in a similar field to create a similar type of product or achieve a similar goal.
The Video Game Industry
The network of companies and organizationsthat exist to create, market, publish, distribute, and sell video games
Games prior to the 1990’s
Fragmented and specific markets with realtively little comingling between them

The Exception that Proves The Rule:___
Atari
Atari was the one early company that made: Arcade games, Pinball Machines, Home Consoles and Games, and Home Computers and Games

Why Pong didn’t start the Video Game Industry
Although Pong in 1972 was the first commercially successful video game:
Shared popularity with Foosball and Air Hockey
Considered a fad that ended with the video game crash of 1977
Other post WWII arcade industry fads:
1930s: Pinball
1940s: Shuffle Alleys
1950s: Bumper Pool
1960s: Large Novelty Cabinets with Electro Mechanical Effects
1970s: Pinball Resurgence
Console Video Game Market (1972)
Initial home video game market consisted of Atari’s Pong novelty item in 1971 and concusmer electronics companies
Video games part of the consumer electronics boom and bust cycle that occured in the 1970s

Console Video Game Market (Mid 1970s)
Atari could not interest toy companies in its Pong system
Once consoles became progammable, toy companies created their own consoles as an expansion of their toy market
marketed at 6-12 year olds

Golfen age of Arcade Video Games (1978-1983)
Video Games became more popular than pinball games
Golden age ended due to:
Video game crash of 1983
Moral panic on the influence of arcades and video games on children
Home Computer Video Game Market (1977)
Home Computer Market did not overlap much with the arcade or Console Markets
Just about any hobbyist can program a video game and sell it through their local computer store
Arcade Game cloning
Most console games were clones of the popular arcade games
Many home computer games were also arcade game clones
However, the companies were mostly separate

Differences in Marketing and Distribution
