[Week 13] Game Industry nad the Indie Scene 1-15

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11 Terms

1
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What is an Industry?

A set of companies or organizations that are working in a similar field to create a similar type of product or achieve a similar goal.

2
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The Video Game Industry

The network of companies and organizationsthat exist to create, market, publish, distribute, and sell video games

3
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Games prior to the 1990’s

Fragmented and specific markets with realtively little comingling between them

<p>Fragmented and specific markets with realtively little comingling between them</p>
4
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The Exception that Proves The Rule:___

Atari

Atari was the one early company that made: Arcade games, Pinball Machines, Home Consoles and Games, and Home Computers and Games

<p>Atari</p><p>Atari was the one early company that made: Arcade games, Pinball Machines, Home Consoles and Games, and Home Computers and Games</p>
5
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Why Pong didn’t start the Video Game Industry

  • Although Pong in 1972 was the first commercially successful video game:

    • Shared popularity with Foosball and Air Hockey

    • Considered a fad that ended with the video game crash of 1977

  • Other post WWII arcade industry fads:

    • 1930s: Pinball

    • 1940s: Shuffle Alleys

    • 1950s: Bumper Pool

    • 1960s: Large Novelty Cabinets with Electro Mechanical Effects

    • 1970s: Pinball Resurgence

6
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Console Video Game Market (1972)

Initial home video game market consisted of Atari’s Pong novelty item in 1971 and concusmer electronics companies

Video games part of the consumer electronics boom and bust cycle that occured in the 1970s

<p>Initial home video game market consisted of Atari’s Pong novelty item in 1971 and concusmer electronics companies</p><p>Video games part of the consumer electronics boom and bust cycle that occured in the 1970s</p>
7
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Console Video Game Market (Mid 1970s)

Atari could not interest toy companies in its Pong system

Once consoles became progammable, toy companies created their own consoles as an expansion of their toy market

marketed at 6-12 year olds

<p>Atari could not interest toy companies in its Pong system</p><p>Once consoles became progammable, toy companies created their own consoles as an expansion of their toy market</p><p>marketed at 6-12 year olds</p>
8
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Golfen age of Arcade Video Games (1978-1983)

Video Games became more popular than pinball games

Golden age ended due to:

  • Video game crash of 1983

  • Moral panic on the influence of arcades and video games on children

9
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Home Computer Video Game Market (1977)

Home Computer Market did not overlap much with the arcade or Console Markets

Just about any hobbyist can program a video game and sell it through their local computer store

10
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Arcade Game cloning

Most console games were clones of the popular arcade games

Many home computer games were also arcade game clones

However, the companies were mostly separate

<p>Most console games were clones of the popular arcade games</p><p>Many home computer games were also arcade game clones</p><p>However, the companies were mostly separate</p>
11
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Differences in Marketing and Distribution

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