collects data from every individual in the population
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sample
subset of individuals selected from the larger population from which we collect data
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sample survey
a study that collects data from a sample to learn about the population from which the sample was selected
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bias
is shown if a study is likely to underestimate or overestimate the value you want to know
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convenience sampling
selects individuals from the population who are easy to reach
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voluntary response sampling
allows people to choose to be in the sample
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random sampling
selects individuals using a chance process to determine which members of a population are included in the sample
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single random sample (SRS)
a sample of size N is chosen in a way that every group of N individuals in the population has an equal chance to be in the sample
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sampling without replacement
an individual from a population can be selected only once
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sampling with replacement
an individual from a population can be selected more than once
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strata
groups of individuals in a population who share characteristics thought to be associated with the variables being measured in a study
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stratified random sampling
selects a sample by choosing a single random sample (SRS) from each stratum (groups of similar people) and combining the SRSs into one overall sample (a ring around the stadium)
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cluster
a group in the population that are near each other
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cluster sampling (a type of convenience sampling)
selects a sample by randomly choosing clusters and including all members of the selected clusters in the sample (one section from each price point)
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systematic random sampling
selects a sample from an ordered arrangement of the population by randomly selecting one of the first K individuals and choosing every Kth individual thereafter
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undercoverage bias
occurs when some members of the population are less likely to be chosen or cannot be chosen in a sample
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response bias
when there is a systemic pattern of inaccurate answers to a survey question
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nonresponse bias
when an individual chosen for the sample can't be contacted or refuses to participate
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observational study
OBSERVES individuals and measures variables of interest but does not attempt to influence the responses
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experiment
deliberately IMPOSES some treatment on individuals to measure their responses
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explanatory variable
helps explain or predict changes in a response variable (what theyre DOING to the subject)
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response variable
measures an outcome of a study (the EFFECT of what theyre doing)
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confounding
occurs when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other (too similar)
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placebo
a treatment that has no active ingredient
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placebo effect
when some subjects in an experiment respond favorably to an inactive treatment
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treatment
a specific condition applied to the individuals in an experiment
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experimental unit (EU)
the object the treatment is assigned (subjects when human)
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factor
an explanatory variable that is manipulated and may cause a change in the response variable
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levels
different values of a factor
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control group
provides a baseline for comparing the effects of other treatments (often given a placebo)
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single-blind
when EITHER the subjects or those who interact with them know which treatment a subject recieved
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double-blind
when NEITHER subjects nor the people who interact with them know which treatment a subject recieved
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comparison (part of CRCR)
comparing two treatments
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random assignment (part of CRCR)
EU are assigned to treatments by CHANCE
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control (part of CRCR)
keeping all other variables constant
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replication (part of CRCR)
giving each treatment to enough EUs so that a difference in effects can be distinguished from chance variation
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completely randomized design
when EUs are assigned to treatments at random
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block
a group of experimental units that are known to be similar in some way that will affect results
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randomized block design
the random assignment of treatments to EUs is carried out separately within each block
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matched pair design
a design to compare 2 treatments using blocks with 2 EUs each.
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type 1 of matched pair design
the two treatments are randomly assigned WITHIN the EUs
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type 2 of matched pair design
each EU receives BOTH treatments in random order
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sampling variability
refers to the fact that different random samples of the same size from the same population produce different samples
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statistically significant
when the results are to unusual to be explained by chance (1-5%)